Part 1 - Shire of Ashburton

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5.2.2 Interpretative signage Shire of Ashburton Tourism Strategy January 20111 The second type of visitor signage is interpretivee signage and can be located along roadsides, at informationn bays, entry to destinations and attractions, and along self drive travel routes. This type of signage would welcome travellers to the region, provide important information such as trail entry points, availability of services, travel and road conditions, along with visitor interpretive and directional information. A review of the various visitor interpretive signage within the Shire highlights the lack of a consistentt approach. Some interpretive signage is unreadable and in need of repair, some outdated, some uninspiring, and some confusing. Examples of inconsistent visitor interpretive signage A more comprehensivee photographic listing of visitor interpretive signage within the Shire is included as attachmentt 2. Ideally roadside bays with appropriate interpretive display panels should be located at strategic road intersectionn points and positioned alongside major roadhouses and other popular visitor stopping points and attractions. There is an obvious need to design, fabricate and installl uniform signage along suggested tourist self drive itinerary routes and that reflect and reinforce the respective destination branding. There is opportunity to establish new roadside information bays to make it more inviting for travellers to stop and gather information. The locations could include a more visual presence in the form of more directional and interpretive signage and may also include visitor amenities such as shelters and the like. A large portion of the current visitor interpretive signage is basic and largely in need of replacement. In particular the current signage provides no real “welcome message” to potential visitors. A visually impressive entry statement combined with a substantial roadside facility would encourage visitors to stop and read the information however in its present form the effectiveness of the signage would be highly questionable. It should be kept uppermost in mind that there is only one opportunity to create a good “first impression” and professional visitor welcome statements strategically located can work to achieve this. Although the Shire has a good range of visitor attractions, they are unevenly scattered and commonly separated by relatively long distances. It is fair to say that outside of wildflower season, thesee connecting routes can become uninteresting from a visitor’s point of view with large sections of the surrounding roadside bush and pastoral land. There is an opportunity to develop short stops along these roads with offf road vehicle parking areas combined with clear visitor signage. These road stops could provide both directional and interpretive signage on local features of interest as identified. 39
Shire of Ashburton Tourism Strategy January 20111 Entry Statements & Information Bays Pannawonica Of the four major towns within the Shire only Pannawonicaa has a highly visible town entry statement. This entry statement actually comprises two locations, the first at the turnoff along North West Coastal highway and the second at the entry to the townsite (seee attachment 3). Above left: entry statement at North West Coastal Hway turnoff. Above middle & right: Entry statement to townsite. The above entry statements are appropriate for the level of tourism activity thatt Pannawonica currently seeks. The focus upon the town’s iconic special event “the Robe River Rodeo” features strongly. However, as can be seen from attachment 3, major work is required to replace the current interpretivee information panels at the town’s entry as most is unreadable. The presence of the large haulpack truck also offers a touristt photo opportunity and could form the centrepiece of a more substantial visitor information precinct. Recommendation 10: The Shire of Ashburton should install new visitor information panels at current roadside information bay near entrance to Pannawonica town and incorporate any new destination branding where appropriate. Onslow As with Pannawonica there are two major locations to establish entry and visitor informationn bays for potential visitors to Onslow. The first is at the turnoff to North West coastal Highway and the second at the entry to the Onslow townsite. At present there is no entry statement or information bay at the T junction of Onslow Rd and North Coastal Highway. Due to earlier road realignments a visitor informationn roadside bay was established some 600metres south of the Onslow turnoff and is now in the wrong location. Aerial view of current roadside information bay wrongly located 600m south of turnoff. Roadside bay with information shelter, currently information panels blank. 40
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Part 1 - Shire of Ashburton

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