Part 1 - Shire of Ashburton
Part 1 - Shire of Ashburton
Part 1 - Shire of Ashburton
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<strong>Shire</strong> <strong>of</strong> <strong>Ashburton</strong> Tourism Strategy<br />
January 2011<br />
service standards and should investigate working with local business associations to<br />
create a service standard awards program.<br />
Investment & Product Development<br />
Recommendation 29: the <strong>Shire</strong> should continue to investigate the establishment <strong>of</strong> an<br />
airport at Tom Price.<br />
Recommendation 30: reflecting increased energy sector activity focused around Onslow,<br />
the <strong>Shire</strong> should continue plans to upgrade the airport facility at Onslow.<br />
Recommendation 31: the <strong>Shire</strong> should continue to investigate and work with other<br />
stakeholders to progress the completion <strong>of</strong> the new sealed road link between Karratha<br />
and Tom Price via Millstream Chichester National Park.<br />
Recommendation 32: the <strong>Shire</strong> should investigate and work with the <strong>Shire</strong> <strong>of</strong> Upper<br />
Gascoyne and Main Roads WA to progress the development <strong>of</strong> a new all weather gravel<br />
road between Mount Augustus and Paraburdoo.<br />
SOA Council<br />
Exec Mgr CES<br />
SOA Council<br />
Exec Mgr CES<br />
Exec Mgr CES<br />
Main Roads WA<br />
<strong>Shire</strong> TDO<br />
Exec Mgr CES<br />
<strong>Shire</strong> TDO<br />
Medium<br />
Medium<br />
Medium<br />
Medium<br />
Recommendation 33: the <strong>Shire</strong> should encourage and support the establishment <strong>of</strong><br />
budget style and caravan and camping facilities within the Paraburdoo townsite. This<br />
could be done on a green field site or as an extension to existing commercial<br />
accommodation operations.<br />
Exec Mgr CES<br />
<strong>Shire</strong> TDO<br />
Medium<br />
Recommendation 34: for major towns that are experiencing severe commercial<br />
accommodation shortages investigate the opportunity for development <strong>of</strong> “conditional”<br />
transient accommodation that caters only for short term visits <strong>of</strong> three days or less and<br />
only operational during the peak visitor months as an overflow mechanism.<br />
Exec Mgr CES<br />
<strong>Shire</strong> TDO<br />
Medium<br />
Recommendation 35: the <strong>Shire</strong> to continue the development process for the<br />
establishment <strong>of</strong> a tourism resort style accommodation within Tom Price. If the current<br />
proponent is unable or unwilling to proceed with the project then <strong>Shire</strong> should reopen<br />
the tender process to new develop/operators. Discussions with local Indigenous groups<br />
(either individually or collectively) to ascertain interest in becoming the new project<br />
proponents should also be investigated as Traditional Owner groups typically undertake a<br />
long term commitment and perspective to these type <strong>of</strong> developments on traditional<br />
country.<br />
SOA Council<br />
Exec Mgr CES<br />
Medium<br />
Recommendation 36: the <strong>Shire</strong> to retain freehold ownership <strong>of</strong> the Onslow Ocean View<br />
caravan park and at the end <strong>of</strong> the current lease tender the leasehold business with a<br />
view to securing a pr<strong>of</strong>essional caravan park operator prepared to invest required capital<br />
to refurbish and install new facilities. Revise lease documents to shift responsibility from<br />
<strong>Shire</strong> (landlord) to lessee for maintenance <strong>of</strong> buildings and facilities. Capital investment in<br />
buildings by lessee a condition <strong>of</strong> lease, annual rent to be negotiated based upon capital<br />
investment commitment.<br />
Exec Mgr CES<br />
Long<br />
Recommendation 37: the <strong>Shire</strong> to continue to fulfil its lease responsibilities for the<br />
Onslow Sun Chalets property by maintaining and refurbishing buildings as required. At<br />
the end <strong>of</strong> the current lease period assess development options in context <strong>of</strong> the local<br />
economic climate and opportunities. Options would include extending current lease<br />
(however renegotiate to lessen landlord capital works obligations); tender the leasehold<br />
business with a view to securing a pr<strong>of</strong>essional accommodation operator prepared to<br />
invest required capital to refurbish and install new facilities; seek expressions <strong>of</strong> interest<br />
for freehold purchase.<br />
Exec Mgr CES<br />
Long<br />
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