Part 1 - Shire of Ashburton

Shire of Ashburton Tourism Strategy
January 20111
Recommendation 11: The Shire of Ashburton should work with Main Roads WA to relocate current roadside
informationn bay to Onslow turnoff T junction and install a new Onslow entry statement at the same
location.
As illustrated in attachment 4 at the
Onslow townsite there are a number of different “welcome” signs at
the entry to
the township. A business listing and
basic visitor information board is also located at town
entrance. This signage needs updating and ideally a more eyecatching entry and welcome statement should
be installed along with new information interpretive panels displaying the consistent destinationn branding.
Recommendation 12: The Shire of Ashburton should install a new town entry statement along with a
roadside bay, shelter and information and interpretive panels with consistent Onslow
branding.
Paraburdooo
At present Paraburdoo lacks a visitor or tourism
destination profile. Saying this, the Shire is committed to a
town revitalisation program and this should work to significantly lift the visitor profile. The creation of an
attractive entry statement would be
a benefit to
both visitor and local community sense of pride.
Recommendation 13: The Shire of Ashburton should install a town entry statement along with a roadside
bay, shelter
and information and interpretive panels with consistent Karijini branding.
Tom Price
Tom price has positioned itself as the major gateway/service centre for visitors travelling to Karijini
National Park. This positioning should be continued and further enhanced with a strong link and
branding
to the Karijini destination. As detailed previously, the greatest visitor strength of the
Tom Price township is
its close proximity to the popular Karjini National Park and this strength should be leveraged at every
opportunity. Tom Price currently lacks an eye catching entry
statement to the township however there are
a number of opportunities available.
A roadside information bay and basic town map
is located at the T junction of Paraburdoo and Mine roads
and this could be relocated across the road and integrated with the large haul pack truck currently on show
(see attachment 5 for more photographic images) to create a useful visitor arrival and information point.
The area could include a range of services including information, toilets,
short stay overnight
caravan/camping sites, waste dump, blackwater
dump, and even explore the feasibility of establishing DIY
(pay for use
with proceeds to local Visitor Centre) vehicle washdown facility and petrol sales.
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