Part 1 - Shire of Ashburton

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Shire of Ashburton Tourism Strategy January 2011 Recommendation 8: The Tom Price and Onslow Visitor Information Centres to prepare respective business and local promotional plans to guide the management of their visitor servicing operations and to be reviewed annually. Recommendation 2: Management of the Tom Price Visitor Centre to focus upon improving gross margins across all souvenir and merchandising lines with the aim of achieving an average sale markup of at least 60% on cost of goods purchased. Recommendation 3: Management of the Tom Price Visitor Centre to encourage more investment in local tourist accommodation capacity and once achieved investigate opportunity to establish an effective accommodation booking service. TPVC Mgr OVC Exec Mgr CES TPVC Mgr TPVC Mgr Annual ongoing Medium Ongoing Recommendation 4: Management of the Tom Price Visitor Centre to closely monitor visitation level across months to determine any changes in tourist seasonality and alter Visitor Centre opening hours if required to meet these needs. The long term goal should be to operate the Tom Price Visitor Centre on a 7 day per week basis all year round. TPVC Mgr Exec Mgr CES Ongoing Recommendation 6: Management of the Onslow Visitor Centre to supply the Shire with a regular reporting mechanism. Reflecting the Centre’s opening times it is suggested two reports per visitor season (the first in April at the beginning of the season outlining future direction, operational goals and planned activity, and the second at the end of the season in October reporting on previous 7 month performance). This reporting format is not considered too onerous on Centre management/committee as this should already be undertaken for the Committee’s own planning and monitoring purposes. OVC Ongoing Recommendation 10: The Shire of Ashburton should install new visitor information panels at current roadside information bay near entrance to Pannawonica town and incorporate any new destination branding where appropriate. Recommendation 11: The Shire of Ashburton should work with Main Roads WA to relocate current roadside information bay to Onslow turnoff T junction and install a new Onslow entry statement at the same location. Recommendation 12: The Shire of Ashburton should install a new Onslow town entry statement along with a roadside bay, shelter and information and interpretive panels with consistent Onslow branding. Exec Mgr CES Shire TDO Exec Mgr CES Shire TDO Exec Mgr CES Shire TDO Medium Medium Medium Recommendation 13: The Shire of Ashburton should install a Paraburdoo town entry statement along with a roadside bay, shelter and information and interpretive panels with consistent Karijini branding. Exec Mgr CES Shire TDO Medium Recommendation 14: The Shire of Ashburton should install a Tom Price town entry statement and relocate current roadside information shelter (with new panels) across the road to be alongside haul pack truck and create a useful visitor stopping point with a range of basic services (information, toilets, waste dump, blackwater dump, vehicle wash down). Exec Mgr CES Shire TDO Medium Recommendation 15: The Shire of Ashburton should investigate the creation of a visitor information shelter/display with highly motivational images to be located at a highly visible location at the Nanutarra Roadhouse. Exec Mgr CES Shire TDO Medium Recommendation 40: Tourism WA have a “Value of Tourism” program and the Shire should work closely with TWA and ANW to develop an appropriate program for its local communities. Shire TDO ANW Medium Recommendation 41: the Shire to ensure its own staff are well trained in customer Exec Mgr CES Ongoing 67
Shire of Ashburton Tourism Strategy January 2011 service standards and should investigate working with local business associations to create a service standard awards program. Investment & Product Development Recommendation 29: the Shire should continue to investigate the establishment of an airport at Tom Price. Recommendation 30: reflecting increased energy sector activity focused around Onslow, the Shire should continue plans to upgrade the airport facility at Onslow. Recommendation 31: the Shire should continue to investigate and work with other stakeholders to progress the completion of the new sealed road link between Karratha and Tom Price via Millstream Chichester National Park. Recommendation 32: the Shire should investigate and work with the Shire of Upper Gascoyne and Main Roads WA to progress the development of a new all weather gravel road between Mount Augustus and Paraburdoo. SOA Council Exec Mgr CES SOA Council Exec Mgr CES Exec Mgr CES Main Roads WA Shire TDO Exec Mgr CES Shire TDO Medium Medium Medium Medium Recommendation 33: the Shire should encourage and support the establishment of budget style and caravan and camping facilities within the Paraburdoo townsite. This could be done on a green field site or as an extension to existing commercial accommodation operations. Exec Mgr CES Shire TDO Medium Recommendation 34: for major towns that are experiencing severe commercial accommodation shortages investigate the opportunity for development of “conditional” transient accommodation that caters only for short term visits of three days or less and only operational during the peak visitor months as an overflow mechanism. Exec Mgr CES Shire TDO Medium Recommendation 35: the Shire to continue the development process for the establishment of a tourism resort style accommodation within Tom Price. If the current proponent is unable or unwilling to proceed with the project then Shire should reopen the tender process to new develop/operators. Discussions with local Indigenous groups (either individually or collectively) to ascertain interest in becoming the new project proponents should also be investigated as Traditional Owner groups typically undertake a long term commitment and perspective to these type of developments on traditional country. SOA Council Exec Mgr CES Medium Recommendation 36: the Shire to retain freehold ownership of the Onslow Ocean View caravan park and at the end of the current lease tender the leasehold business with a view to securing a professional caravan park operator prepared to invest required capital to refurbish and install new facilities. Revise lease documents to shift responsibility from Shire (landlord) to lessee for maintenance of buildings and facilities. Capital investment in buildings by lessee a condition of lease, annual rent to be negotiated based upon capital investment commitment. Exec Mgr CES Long Recommendation 37: the Shire to continue to fulfil its lease responsibilities for the Onslow Sun Chalets property by maintaining and refurbishing buildings as required. At the end of the current lease period assess development options in context of the local economic climate and opportunities. Options would include extending current lease (however renegotiate to lessen landlord capital works obligations); tender the leasehold business with a view to securing a professional accommodation operator prepared to invest required capital to refurbish and install new facilities; seek expressions of interest for freehold purchase. Exec Mgr CES Long 68
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The Shire of Ashburton Tourism Dest
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Shire of Ashburton Tourism Strategy
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CONTENTS 1.0 INTRODUCTION 1 1.1 Rep
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1.10 General Global Trends in Trave
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Page 79 and 80: Location Amenities Tourism Destinat
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Part 1 - Shire of Ashburton

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