Part 1 - Shire of Ashburton
Part 1 - Shire of Ashburton
Part 1 - Shire of Ashburton
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<strong>Shire</strong> <strong>of</strong> <strong>Ashburton</strong> Attachment 1<br />
Tourism Strategy Budget<br />
Recommendation# VISITOR SERVICING Current year Year 1 Year 2 Year 3 Year 4 Year 5<br />
Operating expenditure<br />
R.7 Tom Price Visitor Centre net shortfall (1.) $110,000 $110,000 $106,700 $103,499 $100,394 $97,382 ‐3%<br />
R.7 Onslow Visitor Centre grant (2.) $45,000 $45,000 $46,350 $47,741 $49,173 $50,648 3%<br />
Capital expenditure (3)<br />
R.11,12,13,14,15 Town entry statements (Onslow,TP, Para) $35,000<br />
R.10,11,12,13,14,15 Visitor information bays (Onslow, Pana, TP, Para, Nanutarra) $40,000 $20,000<br />
General signage upgrades $8,500 $8,500 $5,000 $5,000 $5,000<br />
Recommendation# DESTINATION MARKETING (4) Current year Year 1 Year 2 Year 3 Year 4 Year 5<br />
Operating expenditure<br />
R.16,17,22 Karijini brand development $6,500 $2,500 $500 $500 $500<br />
R.16,17,19,26 Karijini map guide (net cost) $14,000 $14,420 $14,853 $15,298 $15,757 3%<br />
R.18 Pilbara Coast map guide (net cost) $8,000 $8,240 $8,487 $8,742 $9,004 3%<br />
R.20 ANW coperative promotional budget (Warlu Way, projects etc) $30,000 $8,000 $8,400 $8,820 $9,261 $9,724 5%<br />
R.25 Website development $8,500 $1,000 $3,500 $1,000 $1,000<br />
Recommendation# PRODUCT DEVELOPMENT Current year Year 1 Year 2 Year 3 Year 4 Year 5<br />
Operating expenditure<br />
R.43 <strong>Shire</strong> Tourism Development Officer wage (5) $85,000 $87,550 $90,177 $92,882 $95,668 3%<br />
R.43 TDO <strong>of</strong>fice & travel costs $30,000 $30,900 $31,827 $32,782 $33,765 3%<br />
R.24 Tourism Advisory Group costs $3,500 $3,605 $3,713 $3,825 $3,939 3%<br />
R.44 Major special event coordination costs $3,000 $3,090 $3,183 $3,278 $3,377 3%<br />
R.40, 41 Service standards, training programs (could atract corporate sponsorship) $2,500 $2,575 $2,652 $2,732 $2,814 3%<br />
BUDGET SUMMARY ‐ Operating Expenditure Only Current year Year 1 Year 2 Year 3 Year 4 Year 5<br />
VISITOR SERVICING $155,000 $155,000 $153,050 $151,240 $149,567 $148,030<br />
DESTINATION MARKETING (4) $30,000 $45,000 $34,560 $36,160 $34,801 $35,985<br />
PRODUCT DEVELOPMENT $0 $124,000 $127,720 $131,552 $135,498 $139,563<br />
TOTALS $185,000 $324,000 $315,330 $318,951 $319,866 $323,578<br />
BUDGET SUMMARY Current year Year 1 Year 2 Year 3 Year 4 Year 5<br />
Operating expenditure $185,000 $324,000 $315,330 $318,951 $319,866 $323,578<br />
Capital expenditure $0 $83,500 $28,500 $5,000 $5,000 $5,000<br />
TOTALS $185,000 $407,500 $343,830 $323,951 $324,866 $328,578<br />
Note 1<br />
Note 2<br />
Note 3<br />
Note 4<br />
Note 5<br />
As per "Schedule13 Economic Services ‐ Visitors Centre ‐ Tom Price 2010 Budget" the net operating shortfall (ie what the shire needs to contribute financially each<br />
year towards Tom Price VC is $110,000 however this amount is reduced to around $37,000 when "Administration Allocation" <strong>of</strong> $73,000pa is removed.<br />
<strong>Shire</strong> grant funding to Onslow Visitor Centre <strong>of</strong> $45,000pa with 3% pa increases therafter.<br />
Capital expenditure estimate for entry statements and info bays ‐ assumed funding to be secured via Royalties for Regions. Amounts may change to reflect each project costing.<br />
Destination marketing budget reflecting more project focused application <strong>of</strong> funds. Assumes modest increase on current allocations.<br />
<strong>Shire</strong> Tourism Development <strong>of</strong>ficer position ‐ newly created position. May be part time/sub contracted to begin with and develop into full time role.
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