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KEY TAKE-AWAY:<br />
BEFORE APPROACHING A<br />
DEVELOPER WITH A PROPOSAL,<br />
DO YOUR HOMEWORK — BRING<br />
MARKET DATA, A PLAN FOR LAND<br />
ASSEMBLY AND CREDIBLE<br />
PARTNERSHIPS INCLUDING<br />
RELATIONSHIPS WITH ELECTED<br />
OFFICIALS AND INTERESTED<br />
FUNDERS.<br />
Commenting on how a delegation<br />
from Quad Communities Development<br />
Corporation (QCDC) got <strong>the</strong>ir attention<br />
at <strong>the</strong> International Conference of<br />
Shopping Centers in Las Vegas:<br />
“ They didn’t have an appointment.<br />
They bum-rushed us, <strong>and</strong> <strong>the</strong>y<br />
did it successfully. What got <strong>the</strong>m<br />
in <strong>the</strong> door is that <strong>the</strong>y were dealready.<br />
They came in <strong>with</strong> <strong>the</strong><br />
information.”<br />
ADAM TROY, managing partner, Mahogany<br />
Ventures<br />
Result: A 136-unit condo-over retail<br />
project to anchor redevelopment of<br />
Cottage Grove Avenue.<br />
Explaining a preference for developments<br />
where two major streets intersect:<br />
“ We developers like <strong>the</strong> concept<br />
of main-on-main.”<br />
FRANK PETRUZIELLO, managing partner,<br />
Mahogany Ventures<br />
Explaining that <strong>the</strong> Mahogany Venture<br />
project <strong>and</strong> o<strong>the</strong>rs aren’t about<br />
personal or organizational heroics, but<br />
promises kept to community planners:<br />
“ This is a direct m<strong>and</strong>ate from<br />
18 months of meetings. It’s not<br />
about me. It’s not about <strong>the</strong><br />
organization. It’s about what we<br />
have to deliver back to <strong>the</strong><br />
community.”<br />
BERNITA JOHNSON-GABRIEL, QCDC<br />
executive director<br />
11