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KEY TAKE-AWAY:<br />

BEFORE APPROACHING A<br />

DEVELOPER WITH A PROPOSAL,<br />

DO YOUR HOMEWORK — BRING<br />

MARKET DATA, A PLAN FOR LAND<br />

ASSEMBLY AND CREDIBLE<br />

PARTNERSHIPS INCLUDING<br />

RELATIONSHIPS WITH ELECTED<br />

OFFICIALS AND INTERESTED<br />

FUNDERS.<br />

Commenting on how a delegation<br />

from Quad Communities Development<br />

Corporation (QCDC) got <strong>the</strong>ir attention<br />

at <strong>the</strong> International Conference of<br />

Shopping Centers in Las Vegas:<br />

“ They didn’t have an appointment.<br />

They bum-rushed us, <strong>and</strong> <strong>the</strong>y<br />

did it successfully. What got <strong>the</strong>m<br />

in <strong>the</strong> door is that <strong>the</strong>y were dealready.<br />

They came in <strong>with</strong> <strong>the</strong><br />

information.”<br />

ADAM TROY, managing partner, Mahogany<br />

Ventures<br />

Result: A 136-unit condo-over retail<br />

project to anchor redevelopment of<br />

Cottage Grove Avenue.<br />

Explaining a preference for developments<br />

where two major streets intersect:<br />

“ We developers like <strong>the</strong> concept<br />

of main-on-main.”<br />

FRANK PETRUZIELLO, managing partner,<br />

Mahogany Ventures<br />

Explaining that <strong>the</strong> Mahogany Venture<br />

project <strong>and</strong> o<strong>the</strong>rs aren’t about<br />

personal or organizational heroics, but<br />

promises kept to community planners:<br />

“ This is a direct m<strong>and</strong>ate from<br />

18 months of meetings. It’s not<br />

about me. It’s not about <strong>the</strong><br />

organization. It’s about what we<br />

have to deliver back to <strong>the</strong><br />

community.”<br />

BERNITA JOHNSON-GABRIEL, QCDC<br />

executive director<br />

11

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