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CLOSING KEYNOTE<br />
TELLING OUR OWN STORY<br />
Thursday’s closing luncheon ended<br />
<strong>with</strong> a gracious “You’re welcome” from<br />
Robert Grossinger, vice-president of<br />
Bank of America, a major sponsor of<br />
<strong>the</strong> “Getting It Done” conference.<br />
“ I listened to some of your<br />
programs yesterday afternoon.<br />
And maybe I can’t inspire you,<br />
but you sure have inspired me.”<br />
ROBERT GROSSINGER<br />
Joy Aruguete from Bickerdike <strong>the</strong>n<br />
introduced <strong>the</strong> closing keynote speaker,<br />
Alberto Ibargüen, former publisher of<br />
<strong>the</strong> Miami Herald <strong>and</strong> now president<br />
<strong>and</strong> CEO of <strong>the</strong> John S. <strong>and</strong> James L.<br />
Knight Foundation, a major funder of<br />
community-focused communications<br />
projects nationwide including <strong>the</strong><br />
Knight News Challenge, which<br />
supports innovative use of digital tools<br />
to share information <strong>with</strong> people in<br />
communities.<br />
Ibargüen began by literally tearing up<br />
his prepared remarks, saying he was<br />
“blown away” by <strong>the</strong> LISC/NCP<br />
communications effort, <strong>and</strong> that <strong>the</strong><br />
usual speech would not do. Here are<br />
some highlights from Ibargüen’s<br />
impromptu but impassioned keynote:<br />
“ In <strong>the</strong> (LISC roundtable) session I<br />
attended this morning, I found<br />
one of <strong>the</strong> best communications<br />
programs I have ever seen. It<br />
gave notice not just to <strong>the</strong><br />
projects LISC is doing. It gave<br />
voice to <strong>the</strong> community. It allowed<br />
for <strong>the</strong> community to take<br />
ownership of <strong>the</strong> voice that<br />
defines who <strong>the</strong>y are. I think this<br />
is enormously important. …<br />
“ Global connectivity is a miracle,<br />
but it does not tell you who is<br />
running for <strong>the</strong> board of education<br />
that is going to educate your<br />
child, or even who is running for<br />
Congress in your district. Those<br />
people are still elected by (small)<br />
geography <strong>and</strong> we don’t know<br />
enough about <strong>the</strong>m. …<br />
“ Information is a core community<br />
need, as essential as infrastructure,<br />
as schools, as jobs.”<br />
ALBERTO IBARGÜEN, president <strong>and</strong><br />
CEO of <strong>the</strong> John S. <strong>and</strong> James L. Knight<br />
Foundation<br />
“ In this world of <strong>the</strong> media today,<br />
<strong>the</strong> era of ‘I write <strong>and</strong> you read,’<br />
or ‘I’ll produce a TV show <strong>and</strong><br />
you’ll listen,’ is basically over …<br />
If you’re not digital, you are a<br />
second-class citizen. …<br />
39
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