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WORKSHOP: COMMUNICATING Telling Your Story Far and Wide Premise: Overly-stretched community organizations often feel communications is a luxury item. It isn’t. Communications can help attract members, volunteers and funders while expanding your pool of potential board members and political supporters. It can inspire more people to get involved, help change the image of a neighborhood, propel projects to completion and increase the mileage you get out of work that is already being done. Moderator Thom Clark of the Community Media Workshop led a question-and-answer session with NCP organizers Ernest Sanders (Auburn Gresham) and Yvette Kelly (Quad Communities), along with Patrick Barry, head of the NCP communications team. KEY TAKE-AWAY: TELLING YOUR STORY ISN’T AN ORGANIZATIONAL ADD-ON. Building your own communication skills or hiring a professional can yield big dividends. New tools such as websites, e-newsletters, blogs and e-mail blasts make communication a lot less expensive yet still effective. Digital pictures and slide shows, even YouTube videos, are being put to use by community groups. But old-school tools, like working with reporters and editors, distributing flyers and newsletters and using word-of-mouth, are still good ways to get your word out. Use them all. 12
KEY TAKE-AWAY: DON’T LIKE THE NEWS COVERAGE OF YOUR COMMUNITY CHANGE IT! So you hated the headline, the pictures and the misrepresentation of your neighborhood Don’t just gripe about it. Decide what the right story is and invite reporters and editors to tell the story as you see it. Help the media pros get it right by offering a neighborhood tour or interviews with parents, principals, business owners, volunteers and leaders who can offer a true picture of what your ’hood is like. “ You can market your community the way you want your community marketed … We market what we believe to be our gems in the community … to show a different side of who we are and what we do.” YVETTE KELLY, NCP organizer for Quad Communities Development Corporation KEY TAKE-AWAY: DON’T WAIT FOR OTHERS TO TELL YOUR STORY TOMORROW WHEN YOU CAN TELL IT TODAY! You don’t have to wait for some downtown editor to decide that you have a story worth telling. Capture your own events: take your own photos, write your own stories. Collect the hopes, dreams and struggles of the journey your neighborhood has embarked upon. Then share that story using digital tools that allow you to go directly to people without any filters or gatekeepers. “ We use every tool we can, from web sites and e-mail to flyers and signs on the sides of CTA buses.” ERNEST SANDERS, NCP organizer for Greater Auburn-Gresham Development Corp. 13
Page 2 and 3: “ The goal isn’t all that myste
Page 4 and 5: GETTING IT STARTED PRACTITIONERS FR
Page 6 and 7: KEYNOTE: A MOMENT FULL OF PROMISE J
Page 8 and 9: WORKSHOP: ENGAGEMENT Organizing for
Page 10 and 11: WORKSHOP: DEAL MAKING Partnering fo
Page 14 and 15: WORKSHOP: LEVERAGING Resources to B
Page 16 and 17: WORKSHOP: PLANNING Coming Together
Page 18 and 19: WORKSHOP: LEADING Taking Your Organ
Page 20 and 21: WORKSHOP: PLAYING Building Communit
Page 22 and 23: WORKSHOP: EVALUATING The Big “So
Page 24 and 25: is that we only report the good new
Page 26 and 27: ROLL CALL OF THE HEROES The heroes
Page 28 and 29: NCP NIGHTLIFE AN EVENING IN THE NEI
Page 30 and 31: DAY TWO GETTING INTO THE NITTY GRIT
Page 32 and 33: The conversation then turned to eva
Page 34 and 35: PUBLIC OFFICIALS BREAKFAST Not much
Page 36 and 37: THE ROUNDTABLES GETTING DOWN TO SPE
Page 38 and 39: “ We do very little marketing, an
Page 41 and 42: CALL TO ACTION “WE WILL!” Three
Page 44 and 45: CREDITS NEW COMMUNITIES PROGRAM LEA
Page 46: FOUNDATION AND CORPORATE SUPPORTERS

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