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KEY TAKE-AWAY:<br />
APPEAL TO PEOPLE’S SELF-<br />
INTEREST TO GET THEM INVOLVED.<br />
On <strong>the</strong> psychology of recruiting citizenplanners<br />
who have o<strong>the</strong>r things to do.<br />
More than 100 residents <strong>and</strong> local<br />
leaders put <strong>the</strong>ir names on <strong>the</strong> 38-page<br />
South Chicago plan:<br />
“ Underst<strong>and</strong>ing what <strong>the</strong> selfinterest<br />
is will help you to market.<br />
If I’m a single mom, why come<br />
to a 6 p.m. meeting if I have to<br />
feed my kids, help <strong>the</strong>m do<br />
<strong>the</strong>ir homework, <strong>and</strong> get <strong>the</strong>m<br />
to bed”<br />
KEY TAKE-AWAY:<br />
“PLANNING WHILE DOING” MAKES IT<br />
MORE REAL AND CREATES UPFRONT<br />
SATISFACTIONS.<br />
On <strong>the</strong> galvanizing role of “early action<br />
projects”:<br />
“ Try to identify a small catalyst<br />
project to help kick-start<br />
implementation.”<br />
MIKE TOMAS, NCP director at <strong>the</strong><br />
Garfield Park Conservatory Alliance<br />
ANGELA HURLOCK, executive director of<br />
Claretian Associates<br />
17