Australian Dairy Industry In Focus 2009 - Dairying For Tomorrow

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Australian consumption of dairy products The major Australian consumer dairy products are drinking milk, cheese, butter and butter blends, and yogurt. Per capita consumption trends over the past two decades have varied quite significantly by individual product. These trends reflect changes in consumer tastes and preferences in response to a multitude of variables, such as multicultural influences on food trends, health perceptions about dairy products and manufacturers’ responses (with low-fat variants), new product development, flavour and packaging innovations, competitive category offerings, and the distribution and hence availability of products. Per capita consumption of drinking milk is currently estimated at 104 litres, unchanged from last year, after increasing steadily over the previous five years – thanks in no small part to the expansion of the ‘coffee culture’ in Australia. Cheese consumption has stabilised at between 12kg and 12.5kg in recent years, with an on-going shift from cheddar to non-cheddar varieties as consumer tastes have developed and diversified. Butter consumption slowed during the 1970s and 1980s, as people limited their intake of saturated fats. However, dairy blends with the perceived ‘naturalness’ of butter products, have experienced growing popularity in the past two decades with per capita consumption of dairyspreads now around 4 kg per year. Yogurt is the ultimate ‘healthy snack’ for time-pressed consumers, combining both convenience and health attributes, but has shown a slight decline in per capita consumption in the past couple of years to just below 7kg per year. Table 11 Per capita consumption of major dairy products (litres/kg) Milk Cheese Butter/Blends Yogurt (L) (kg) (kg) (kg) 2004/05 100.2 11.3 4.1 6.6 2005/06 100.5 11.7 3.9 7.0 2006/07 103.0 12.0 3.8 7.1 2007/08 (r) 103.7 12.5 4.1 6.9 2008/09 (p) 103.7 12.3 4.0 6.7 Source: Dairy manufacturers and Dairy Australia Figure 20 Per capita consumption (litres/kg) 24 Other dairy products (kg) 14 12 10 8 6 4 2 0 1986/87 1987/88 Milk 1989/90 1990/91 1991/92 1992/93 1993/94 1994/95 1995/96 1996/97 1997/98 1988/89 Australian Dairy Industry In Focus 2009 Cheese Yogurt 1998/99 1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09(p) Butter/Blends 120 100 80 60 40 20 0 Drinking milk (litres) Source: Dairy manufacturers and Dairy Australia
Drinking milk Regular or wholemilk is standardised to a milkfat content of around 3.8%. Modified, reduced and low-fat milks are standardised to other specifications, with varying milkfat and solids nonfat levels. The cream removed during standardisation can be bottled as table cream or manufactured into butter or other dairy products. Australian milk consumption has been steadily shifting from regular to modified milk types, such as reduced and lowfat milks, over a number of years. This trend reversed for a period during 2008, as consumers responded to rapidly increasing retail prices by switching to the relatively lower-priced regular full cream milks. The longer term trend has returned during the most recent year. Sales of flavoured milks slowed Table 12 Drinking milk sales by state (million litres) NSW ACT VIC QLD SA WA TAS AUST 1979/80 531 437 249 127 119 41 1,504 1989/90 582 449 316 150 164 47 1,730 1999/00 597 440 383 185 190 48 1,933 2000/01 633 456 393 201 201 50 1,934 2001/02 626 460 403 185 200 50 1,924 2002/03 620 475 404 183 208 52 1,942 2003/04 627 476 418 196 212 52 1,981 2004/05 641 486 429 200 215 53 2,024 2005/06 (r) 660 499 444 192 216 50 2,061 2006/07 (r) 692 510 474 201 226 53 2,156 2007/08 (r) 682 524 499 205 237 55 2,202 2008/09 (p) 696 533 510 208 241 56 2,244 State figures exclude interstate traded milk prior to 2001, NSW includes ACT after June 2000. Source: Milk processors and State Milk Authorities Table 13 Drinking milk sales by type (million litres) Regular Reduced Low Fat Flavoured UHT Total 1989/90 1,257 322 111 40 1,730 1999/00 1,099 498 173 164 1,933 2000/01 (r) 1,094 415 95 165 165 1,934 2001/02 (r) 1,074 435 105 170 140 1,924 2002/03 (r) 1,055 440 120 174 153 1,942 2003/04 (r) 1,057 462 118 190 154 1,981 2004/05 (r) 1,063 492 116 199 154 2,024 2005/06 (r) 1,093 488 124 201 155 2,061 2006/07 (r) 1,107 530 125 213 181 2,156 2007/08 (r) 1,126 553 123 213 187 2,202 2008/09 (p) 1,143 572 118 210 201 2,244 Source: Milk processors and State Milk Authorities Australian Dairy Industry In Focus 2009 25
Page 1 and 2: Australian Dairy Industry In Focus
Page 3 and 4: Contents Foreword .................
Page 5 and 6: Dairy 2009: Situation & Outlook Bac
Page 7 and 8: What did farmers say in September 2
Page 9 and 10: Withdrawing stimulus too early coul
Page 11 and 12: The Australian dairy industry An im
Page 13 and 14: Farm facts Australia’s climate an
Page 15 and 16: y factors such as product and marke
Page 17 and 18: Australian dollar has lowered local
Page 19 and 20: Milk production While farm numbers
Page 21 and 22: Cows’ milk consists of solids (mi
Page 23 and 24: Dairy manufacturing As in the farm
Page 25: to which Australia is excluded from
Page 29 and 30: Cheese Australia produced 342,000 t
Page 31 and 32: Fresh and frozen dairy products Aus
Page 33 and 34: outlets account for only a small pe
Page 35 and 36: Industry organisations and structur
Page 37 and 38: Australian Dairy Industry Council T
Page 39 and 40: Appendices 1. Regions 38 2. Milk pr
Page 41 and 42: Appendix 2 - Milk production Figure
Page 43 and 44: curd and whey. The curd is cut, hea
Page 45 and 46: Appendix 4 - Supermarket sales Milk
Page 47 and 48: Tablespreads Table A11 Supermarket
Page 49 and 50: Table A15 Australian exports of who
Page 51 and 52: Table A18 Australian exports of but
Page 53 and 54: Appendix 6 - Imports Table A22 Impo
Page 56: Dairy Australia ABN 60 105 227 987

Australian Dairy Industry In Focus 2009 - Dairying For Tomorrow

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