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HRVATSKE KUHINJE - DalCasa

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Kult kuhinje / The Kult kitchen<br />

The owner of Kult Kitchens claims that their products go<br />

along with famous Italian manufacturers: - About once a<br />

year, new trends in materials and design will show up on<br />

the market. In design they are rarely drastically different<br />

than the previous ones, so by completing new decorations<br />

you’re simply following trends. Of course there are<br />

certain design changes, but they are not as noticeable<br />

as the launching of new colours or decorations. And as<br />

far as materials go, along with the standard chipboard,<br />

MDF mat and “high glow”, veneered MDF boards, “lakobel”<br />

and varnished glass, we are now offering MDF foil,<br />

which is the leading production material. To put it short,<br />

we are offering everything that the foreign competition<br />

does, only more accessible and flexible.<br />

Most of the other major local manufacturers also follow<br />

trends, which includes regular visits to the biggest furniture<br />

fairs of the world. They all agree that the wishes and<br />

tendencies of the buyers are getting more and more<br />

refined, and if you’re not up to date with the novelties,<br />

you won’t be present on the market for long. Or as Mario<br />

Šarić explains, kitchens that were being made ten years<br />

ago are just not good enough anymore. – The biggest<br />

role in making the offering certainly goes to the salespeople’s<br />

skill to discover and understand the buyers’ wishes.<br />

46<br />

We often have to guess what the buyer thinks, and there<br />

are all kinds of buyers, with the most unusual wishes and<br />

ideas. It’s up to us to recognize those ideas and try to “fit<br />

them in” with the limitations of the space, the materials<br />

and the technology.<br />

Within the ever-increasing local offering, there are those<br />

who are more professional and who are less professional,<br />

who have more and less quality. Therefore, any<br />

serious buyer will consult the opinion of those who have<br />

crossed that path before them, so they wouldn’t repeat<br />

the same mistakes. Those who are thinking about starting<br />

a manufacturing line have the other manufacturers’<br />

experiences at their disposal. The market is getting bigger<br />

and bigger, according to those who know it well, the offering<br />

is huge, and the competition keeps getting bigger.<br />

Our manufacturers claim that this is an industry where you<br />

don’t become rich over night (“none of us has become<br />

Bill Gates”), but their companies are doing really well and<br />

are very stable, which is excellent by today’s standards.<br />

And finally, when asked what is the most important thing<br />

that makes a good kitchen, 66% of the questioned manufacturers<br />

(two out of three) answered: a good cook.<br />

Maybe it’s really not about where you cook – it’s about<br />

what you cook and in which way.

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