Green Industry ECOnomics - LandcareNetwork.org

Section 3:
Green practices in the green industry
The scarcest resource is not oil, metals, clean air, capital,
labor, or technology. It is our willingness to listen to each
other and learn from each other and to seek the truth rather
than seek to be right.
— Donella Meadows, environmental scientist,
teacher, and writer (1941–2001)
Historically, the original “green” industry has argued with environmentalists
regarding chemicals and their uses in the landscape and, more recently, regarding
our equipment. While there is, no doubt, some merit to our positions
on these issues, we have failed to educate our critics as to the benefits our
industry has brought to the environment through our practices, as well as to
the possibility that we can continue to improve our practices so that they are
even more beneficial. It is time we embrace a willingness to change and develop
practices based in scientific fact and, of course, the needs of our clients.
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