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Green Industry ECOnomics - LandcareNetwork.org

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“Clients love that no-pesticide stance,” said Heller. “The question is how do<br />

we communicate to them that we are sustainable but sometimes we need to<br />

use these products” He gave the example of the need to treat a valuable tree<br />

to save it from Asian longhorn beetles, which came to the United States in<br />

wooden pallets from China. The only ways to attack the destructive invasive<br />

pest are to grind host trees and insects or chemically pre-inject trees the<br />

beetle feeds on. This non-native insect has destroyed hundreds of thousands<br />

of trees.<br />

Chapter Summary:<br />

1. Lawns are the largest segment of the green industry and are a<br />

part of American gardening culture.<br />

2. University studies show that using a combination of natural<br />

controls, IPM, and cultural practices can yield a healthy lawn<br />

with 5 percent or less defects and lower costs than chemical<br />

applications.<br />

3. Chemicals are often necessary in controlling insects and beneficial<br />

if used judiciously.<br />

44 <strong>Green</strong> <strong>Industry</strong> <strong>ECOnomics</strong>

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