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Green Industry ECOnomics - LandcareNetwork.org

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<strong>Green</strong> roofs aren’t new, but they’re an exciting new service opportunity for<br />

the green industry. <strong>Green</strong> roofs (we’re referring to engineered roofs with a<br />

water impermeable membrane covered with a special soil mix and plants, not<br />

a roof with solar panels) have been around for thousands of years. In fact,<br />

they’re still common in Scandinavia for example, where sod, mostly for its<br />

insulating qualities, is used on pitched roofs<br />

for hundreds of years.<br />

Richard Heller, <strong>Green</strong>er By<br />

Design<br />

Studies have proven that green roofs reduce<br />

energy consumption by as much as 25 percent<br />

on a two-story building, reduce stormwater<br />

runoff, and can double or triple the<br />

life of roof membranes and increase biodiversity.<br />

For these reasons, green roofs have<br />

become an important piece of the burgeoning<br />

LEED certification program.<br />

<strong>Green</strong> roofs, like this formal green roof garden for which <strong>Green</strong>er By Design won a<br />

2007 PLANET Environmental Improvement Distinction Award, have become an<br />

important part of the Leadership in Energy and Environmental Design certification<br />

program and are an exciting new service opportunity for the green industry.<br />

Case studies 69

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