How to Grow your eCommerce Business with Inbound Marketing

16 How to Grow your eCommerce Business with Inbound Marketing
On BassResource.com, a bass fishing enthusiast forum and the first result on Google
for “bass fishing forum”, active community members link to their stores in signatures or
posts. Because they are active and valued members of the community, these users’
promotions are socially acceptable and a powerful magnet for highly qualified traffic.
This is a common practice among marketers on community forums if (and only if!) the
marketers first establish themselves as valuable community members and build the
trust of the community prior to marketing actively. So interact first and promote later.
Listen and respond
People like to voice their problems on social networks because of the instant responses
they receive. They use various platforms to collect advice, feedback, and
recommendations – with many of these instances pertaining to specific products. Use
this knowledge to create content that addresses these issues, later positioning your
product or customer service team as a viable solution.
A prime example of social media monitoring aiding brand image and customer service is
Home Depot. Home Depot actively monitors Twitter for customer complaints, questions,
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