How to Grow your eCommerce Business with Inbound Marketing
How to Grow your eCommerce Business with Inbound Marketing
How to Grow your eCommerce Business with Inbound Marketing
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24 <strong>How</strong> <strong>to</strong> <strong>Grow</strong> <strong>your</strong> <strong>eCommerce</strong> <strong>Business</strong> <strong>with</strong> <strong>Inbound</strong> <strong>Marketing</strong><br />
Here is a new way <strong>to</strong> think about cart abandonment and convert abandoned carts in<strong>to</strong><br />
sales:<br />
• Cart abandoners have demonstrated the highest possible level of buying intent<br />
<strong>with</strong>out actually purchasing<br />
• In many cases, carts are abandoned for reasons unrelated <strong>to</strong> not wanting <strong>to</strong><br />
purchase the product 22<br />
• The near-term potential value of a cart abandonment is large and measurable<br />
• You've already captured their name and email; reach out <strong>to</strong> them and make an<br />
offer they can't resist<br />
Cart abandonment campaigns that include a quick email <strong>with</strong> messaging like "you left<br />
this in <strong>your</strong> cart, we'll hold it for 24 hours" can work well for visi<strong>to</strong>rs who abandoned<br />
accidentally or just need a subtle reminder. Offers of free shipping, a few dollars off, or<br />
extra loyalty points can help price-sensitive visi<strong>to</strong>rs purchase.<br />
These are just two of the many ways in which you can convert visi<strong>to</strong>rs who abandon<br />
carts in<strong>to</strong> paying cus<strong>to</strong>mers. An analytics system that measures visi<strong>to</strong>rs, cart<br />
abandonments as leads, and cus<strong>to</strong>mers is the prerequisite <strong>to</strong> successful cart nurturing.<br />
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