How to Grow your eCommerce Business with Inbound Marketing
How to Grow your eCommerce Business with Inbound Marketing
How to Grow your eCommerce Business with Inbound Marketing
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25 <strong>How</strong> <strong>to</strong> <strong>Grow</strong> <strong>your</strong> <strong>eCommerce</strong> <strong>Business</strong> <strong>with</strong> <strong>Inbound</strong> <strong>Marketing</strong><br />
On the prior page, Williams-Sonoma sends an email saying, “This is a friendly reminder<br />
that you may have items saved in <strong>your</strong> Shopping Basket and <strong>your</strong> basket will expire<br />
soon. Have product or ordering questions? Call our Cus<strong>to</strong>mer Care Center…" This is an<br />
example of a company utilizing cart abandonments <strong>to</strong> their advantage, reminding the<br />
cus<strong>to</strong>mer <strong>to</strong> purchase the product and offering <strong>to</strong> answer question through a direct<br />
channel.<br />
Analyze and repeat successes<br />
Whether using email remarketing, tweaking the checkout process, or optimizing product<br />
pages, you can always tie these changes back <strong>to</strong> actual revenue and determine<br />
revenue-based ROI on <strong>your</strong> tweaks. The same methodology applies for high-level traffic<br />
sources or non-transacting leads.<br />
The goal of any change <strong>to</strong> <strong>your</strong> <strong>eCommerce</strong> site is <strong>to</strong> grow incremental revenue through<br />
proven methods. Identifying fac<strong>to</strong>rs that contribute <strong>to</strong> revenue and investing in the most<br />
successful ones will grow <strong>your</strong> bot<strong>to</strong>m line: do more of what works and less of what<br />
doesn’t. By regularly analyzing every piece of <strong>your</strong> marketing and sales process, you<br />
can rapidly reduce <strong>your</strong> cost of cus<strong>to</strong>mer acquisition.<br />
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