How to Grow your eCommerce Business with Inbound Marketing

20 How to Grow your eCommerce Business with Inbound Marketing
• Redirect to a Thank-You page that fulfills on the offer and links back to product
pages
First-class landing pages with first-class offers can convert at 40%+. 17 These nontransactional
leads represent critical pieces of visitor information you’re leaving on the
table unless you use value-added marketing offers like buyer’s guides, eBooks, and
checklists on your site. These types of offers also tend to address a large portion of your
site’s traffic.
Above, Newegg’s “Ultimate SupremeCombo Sweepstakes” offers a chance to win a
$6,000 desktop computer in return for personal information. Consider following suit by
using attractive call to action buttons linking to landing pages advertising sweepstakes,
quizzes, and contents to expand their email lists.
Email nurturing campaigns that drive repeat traffic
Just as you would email a previous customer about promotions and new offerings, you
should remarket to visitors whom have expressed interest in your store or products but
not yet purchased. Because each lead has opted into your form and has given you their
information, you have the right to remarket to them.
Tweet this eBook!