How to Grow your eCommerce Business with Inbound Marketing
How to Grow your eCommerce Business with Inbound Marketing
How to Grow your eCommerce Business with Inbound Marketing
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6<br />
<strong>How</strong> <strong>to</strong> <strong>Grow</strong> <strong>your</strong> <strong>eCommerce</strong> <strong>Business</strong> <strong>with</strong> <strong>Inbound</strong> <strong>Marketing</strong><br />
<strong>How</strong> <strong>to</strong> Make Your Products and S<strong>to</strong>re<br />
More Visible<br />
One of the primary inbound marketing growth strategies is <strong>to</strong> expand <strong>your</strong> reach – the<br />
<strong>to</strong>tal number of people who see <strong>your</strong> site’s content and products – <strong>to</strong> drive more visi<strong>to</strong>rs<br />
<strong>to</strong> <strong>your</strong> website. More traffic at the <strong>to</strong>p of <strong>your</strong> funnel leads <strong>to</strong> more transactions. And<br />
even if you were not <strong>to</strong> make changes <strong>to</strong> the middle of <strong>your</strong> funnel (product pages,<br />
landing pages, and remarketing), you would still generate more sales by attracting<br />
more, qualified traffic <strong>to</strong> <strong>your</strong> site.<br />
Utilize marketplaces and data feeds<br />
To sell more items, you need <strong>to</strong> make <strong>your</strong> products visible <strong>to</strong> more consumers. Feature<br />
<strong>your</strong> products in every marketplace that will 1) host <strong>your</strong> products and 2) provide<br />
additional reach for <strong>your</strong> products. Although each marketplace has its own unique<br />
considerations for <strong>your</strong> business, 3 more listings typically equate <strong>to</strong> more exposure and<br />
thus help boost sales.<br />
When listing <strong>your</strong> products in a marketplace, keep in mind:<br />
• Each marketplace requires separate attributes<br />
• Manually uploading products <strong>to</strong> multiple marketplaces is time consuming<br />
• Schedule au<strong>to</strong>mated XML data feeds <strong>to</strong> upload <strong>to</strong> marketplaces when possible 4<br />
• If creating an au<strong>to</strong>matic data feed is not financially or technically possible, create<br />
<strong>your</strong> own data feed and upload it on a regular basis<br />
Consider using au<strong>to</strong>mated data feeds whenever possible <strong>to</strong> reduce the time required <strong>to</strong><br />
list <strong>your</strong> products. This will reduce <strong>your</strong> investment of time and resources while still<br />
giving you the advantage of increased product exposure.<br />
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