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It’s a real mistake that the industry<br />

makes - that you get all of the competitors<br />

bidding for everything all of the time.<br />

We’re just not interested in that.<br />

Lorna Slade spoke to Terence Watson, UK Country President and Transport Managing<br />

Director UK & Ireland for Alstom, about bidding selectively, HS2, alliancing, and what<br />

p<strong>as</strong>sengers really want from rolling stock<br />

As Watson put it: ‘In mature countries like the UK, Italy,<br />

Spain, France and Germany we have people like me who<br />

are country presidents, so we look after all the interests<br />

of Alstom and have a chat with the governments and can<br />

compile re<strong>as</strong>onable, standard policies and approaches to how we<br />

govern our little empire. But we also try and have the guy that’s<br />

doing that also managing one of the biggest, or biggest, businesses,<br />

and in my c<strong>as</strong>e it’s transport.’<br />

At that point I w<strong>as</strong> mesmerised by Watson’s confident, relaxing<br />

energy that made it all sound so e<strong>as</strong>y. He w<strong>as</strong> in France with<br />

Alstom for 15 years, running the Transport division’s North Europe<br />

business for half of that time. And then, <strong>as</strong> he put it, ‘I went into<br />

corporate life and looked after North Europe for the whole of<br />

Alstom from Levallois-Perret,’ (Alstom’s head office).<br />

Back in London for a year and a half now, Watson took over <strong>as</strong><br />

MD of the UK Transport business with a remit to get it moving to<br />

a different scale and shape. ‘And of course, the country presidency<br />

w<strong>as</strong> an e<strong>as</strong>y transition for me because of the work I did at<br />

corporate.’<br />

Clearly proud of Alstom, Watson gave a run-down of all the<br />

divisions and their business wins. And the company is after all,<br />

something to be proud of. The UK arm alone, which h<strong>as</strong> operations<br />

in power, grid and transport, had sales of more than £1 billion in<br />

2012/13 – the fourth year in a row that sales have topped that mark<br />

and representing a doubling of turnover since 2006.<br />

Are we in the UK, or not<br />

One can only <strong>as</strong>sume that the big, juicy rail developments in the<br />

UK are a Smörgåsbord of opportunity for Alstom therefore. ‘Er…<br />

let’s go backwards first,’ said Watson. ‘Alstom w<strong>as</strong> probably the<br />

biggest supplier of rolling stock in the UK market through the<br />

boom years just pre- and post-privatisation. At the same time,<br />

the rest of Europe either didn’t privatise <strong>as</strong> quickly, or at all. The<br />

development of the Asian and Indian market w<strong>as</strong> a distant dream,<br />

with no chance for Western organisations to go there. But moving<br />

forward, we reached a point where Alstom’s interests did move<br />

from the big old domestic markets to those developing markets,<br />

and one of the re<strong>as</strong>ons I went to France w<strong>as</strong> to look at how we<br />

could work with new partners in these new strange places. And it<br />

all started to boom. We then had a period of time where the UK<br />

procurement process had slowed down, and these other places were<br />

going crazy; and when Alstom returned its attention to the UK and<br />

looked at the demands here, we didn’t really have products to suit<br />

that second wave of market. They were substantially successful<br />

elsewhere, but not really ripe and ready for the UK market that<br />

existed then.<br />

‘So we decided that rather than fight to win bids for rolling<br />

stock with the wrong products, we would focus on maintenance<br />

and rationalising our organisation in the UK. Our first principle<br />

w<strong>as</strong> to make it profitable, second w<strong>as</strong> to try to expand other<br />

product lines, and we let the market slowly come back, which is<br />

where it is today.’<br />

The one exception is the highly successful WCML Pendolino<br />

fleet which according to Watson h<strong>as</strong> helped the company think<br />

about where it sees itself in the future, which is very much more<br />

Page 52 July/August 2013

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