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It’s a real mistake that the industry<br />
makes - that you get all of the competitors<br />
bidding for everything all of the time.<br />
We’re just not interested in that.<br />
Lorna Slade spoke to Terence Watson, UK Country President and Transport Managing<br />
Director UK & Ireland for Alstom, about bidding selectively, HS2, alliancing, and what<br />
p<strong>as</strong>sengers really want from rolling stock<br />
As Watson put it: ‘In mature countries like the UK, Italy,<br />
Spain, France and Germany we have people like me who<br />
are country presidents, so we look after all the interests<br />
of Alstom and have a chat with the governments and can<br />
compile re<strong>as</strong>onable, standard policies and approaches to how we<br />
govern our little empire. But we also try and have the guy that’s<br />
doing that also managing one of the biggest, or biggest, businesses,<br />
and in my c<strong>as</strong>e it’s transport.’<br />
At that point I w<strong>as</strong> mesmerised by Watson’s confident, relaxing<br />
energy that made it all sound so e<strong>as</strong>y. He w<strong>as</strong> in France with<br />
Alstom for 15 years, running the Transport division’s North Europe<br />
business for half of that time. And then, <strong>as</strong> he put it, ‘I went into<br />
corporate life and looked after North Europe for the whole of<br />
Alstom from Levallois-Perret,’ (Alstom’s head office).<br />
Back in London for a year and a half now, Watson took over <strong>as</strong><br />
MD of the UK Transport business with a remit to get it moving to<br />
a different scale and shape. ‘And of course, the country presidency<br />
w<strong>as</strong> an e<strong>as</strong>y transition for me because of the work I did at<br />
corporate.’<br />
Clearly proud of Alstom, Watson gave a run-down of all the<br />
divisions and their business wins. And the company is after all,<br />
something to be proud of. The UK arm alone, which h<strong>as</strong> operations<br />
in power, grid and transport, had sales of more than £1 billion in<br />
2012/13 – the fourth year in a row that sales have topped that mark<br />
and representing a doubling of turnover since 2006.<br />
Are we in the UK, or not<br />
One can only <strong>as</strong>sume that the big, juicy rail developments in the<br />
UK are a Smörgåsbord of opportunity for Alstom therefore. ‘Er…<br />
let’s go backwards first,’ said Watson. ‘Alstom w<strong>as</strong> probably the<br />
biggest supplier of rolling stock in the UK market through the<br />
boom years just pre- and post-privatisation. At the same time,<br />
the rest of Europe either didn’t privatise <strong>as</strong> quickly, or at all. The<br />
development of the Asian and Indian market w<strong>as</strong> a distant dream,<br />
with no chance for Western organisations to go there. But moving<br />
forward, we reached a point where Alstom’s interests did move<br />
from the big old domestic markets to those developing markets,<br />
and one of the re<strong>as</strong>ons I went to France w<strong>as</strong> to look at how we<br />
could work with new partners in these new strange places. And it<br />
all started to boom. We then had a period of time where the UK<br />
procurement process had slowed down, and these other places were<br />
going crazy; and when Alstom returned its attention to the UK and<br />
looked at the demands here, we didn’t really have products to suit<br />
that second wave of market. They were substantially successful<br />
elsewhere, but not really ripe and ready for the UK market that<br />
existed then.<br />
‘So we decided that rather than fight to win bids for rolling<br />
stock with the wrong products, we would focus on maintenance<br />
and rationalising our organisation in the UK. Our first principle<br />
w<strong>as</strong> to make it profitable, second w<strong>as</strong> to try to expand other<br />
product lines, and we let the market slowly come back, which is<br />
where it is today.’<br />
The one exception is the highly successful WCML Pendolino<br />
fleet which according to Watson h<strong>as</strong> helped the company think<br />
about where it sees itself in the future, which is very much more<br />
Page 52 July/August 2013