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52 <strong>The</strong> <strong>Link</strong> Real Estate Investment Trust <strong>Annual</strong> <strong>Report</strong> <strong>2007</strong><br />
Corporate Citizenship<br />
Supporting Charitable Causes<br />
We have actively participated in community events and<br />
organised various promotional events in partnership with<br />
social service groups throughout the year. During the year,<br />
we have co-organised charitable events with “Helping<br />
Hand”, “Operation Santa Claus” and “Hong Kong Society for<br />
the Protection of Children” as part of our festive promotion<br />
programme.<br />
Working for a Greener Future<br />
We understand the importance of environmental protection<br />
and the call for a greener community. In order to do so, we<br />
strive to contribute to a greener future by embracing more<br />
environment-friendly business measures in our operations<br />
and also supporting environmental causes. For instance, a<br />
wide variety of energy saving initiatives are adopted at our<br />
properties and whenever possible and appropriate, recycled<br />
materials are used in our improvement works.<br />
For two consecutive years, we teamed up with Friends of<br />
the Earth in campaigns aiming to encourage and enable<br />
people to recycle used metal mooncake boxes and used<br />
polystyrene foam materials. We also organised an “Old<br />
Clothes Collection Programme” with the Salvation Army to<br />
collect warm clothes for the needy in winter.<br />
Volunteering for a Caring Society<br />
Our staff volunteer team extends our care to the needy in<br />
the community by visiting them during festive periods and<br />
bringing them festive joy with songs, games and seasonal<br />
gifts.<br />
Wage Protection<br />
<strong>The</strong> <strong>Link</strong> is committed and has been given a commendation<br />
certificate for our full support to the “Wage Protection<br />
Movement” launched by the Government.<br />
■<br />
“Old Clothes Collection Programme” is part of<br />
<strong>The</strong> <strong>Link</strong>’s contribution to the environment<br />
and community.<br />
■<br />
<strong>The</strong> <strong>Link</strong>’s staff volunteer team visits an elderly home during Chinese New Year.<br />
■<br />
Proceeds from the “Haunted Castle”, part of<br />
our Halloween promotion at the Tsz Wan Shan<br />
Shopping Centre, were donated to the Hong<br />
Kong Society for the Protection of Children.<br />
■<br />
Thousands of cleaning and security staff<br />
working in <strong>The</strong> <strong>Link</strong>’s properties benefit<br />
from <strong>The</strong> <strong>Link</strong>’s commitment under<br />
the Government’s “Wage Protection<br />
Movement”.