Atea „r 52+4 EN

Top expertise with emphasis on customers
Atea provides advice and expertise in several product and solution areas.
PERSONAL SYSTEMS
Personal systems (PCs) comprises laptops and desktop
computers, as well as the commonest peripheral
equipment. It is the volume segment in Atea’s range
and the area where standardisation has come furthest
and has had the greatest effect. The most interesting
current trend is the move from desktop to laptop
and the increase in LCD monitors. The increase
in volume in these partially new segments is also
leading to price pressure.
INFRASTRUCTURE & SERVER/
STORAGE PRODUCTS
In the field of infrastructure Atea can take overall
responsibility for design, preliminary study and implementation,
sometimes entirely using its own resources,
but often in partnership with another player. Many
customers see advantages in managing all IT-products
via one channel, and Atea is doing its best to provide
the requisite expertise. It is a matter of focusing, centralising
and standardising to achieve the right solution
to support the company's own core business.
LICENCE MANAGEMENT
Licences are one of Atea’s core areas. Thanks to efficient
management, strong customer relations and
strong partnership with the most important suppliers
we are predominant and are the market leader. The
unique expertise in the licence teams throughout the
Nordic countries is also a good basis for the infrastructure
measures. Atea’s tools are accommodated
as part of the License Management concept, making
it possible to help customers manage their entire
licence portfolio, from stocktaking and investment to
administration and development.
IMAGING & PRINTING
Atea is traditionally a strong supplier of classical
inkjet and laser printers for desktops and the network.
Via the ordering function Atea WebDirect the
company also supplies many accessories and
expendable materials for these printers. The aim is
to enter the field of pictures/imaging, in terms of
scanners, AV equipment and multifunction printers
(MFP). Atea's roles include helping optimise the mix
of centralised and decentralised units and minimising
consumption, for maximum economy.
HOME PCS
Atea is the Nordic countries’ leading supplier of
Home PCs. The Nordic countries currently means
Sweden and Norway, which have well-functioning
Home-PC programmes. Atea has a predominant
position amongst major companies and organisations.
Home PCs are of course good for staff, as well
as for employers, i.e. Atea’s customers, in that computer
maturity is raised. This helps reduce the part
of the total IT-costs affected by the user’s computer
skills – one of the biggest hidden expenses.
SUPPLIES
Efficient supply is also the be-all and end-all regarding
accessories and expendable articles which must
constantly be acquired after a major infrastructure
project and/or IT-product acquisition. Atea has its
own broad range, including the market-leading
manufacturers’ products, in its own warehouse, and
online connections to selected distributors.
SECURITY
Security is experiencing great growth. It involves
everything from antivirus protection and security
routines in networks and infrastructure to anti-theft
protection and data security when discarding old
equipment with sensitive information on the hard
disks. Atea has partial and overall concepts for all
these security issues.
MOBILITY
Mobile solutions of various kinds – either arising from
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Business Areas
Personal Systems
Infrastructure
License & Software
Security
Imaging & Printing
Mobility
Supplies
Home PC
Customer segment
Business areas
the laptop or coming from the world of telephony –
are a growth area. Atea is traditionally strong in this
field. Through analysis and advice, customers are
guided to solutions which can be standardised to provide
optimum economy/benefit. The lack of standards
and volumes is one of the major risk factors in
the mobile area, above all as far as cost is concerned.
PUBLIC SECTOR
The public sector has a number of properties, which
means Atea has chosen to build up special skills for
these customers. It is a matter of routines and formalities
regarding procurement and contracts, as
well as special requirements regarding an environmental
approach, security routines and an understanding
of how the public sector’s routines differ
from those of the private sphere. Atea has specialist
teams which support the customer and the seller
responsible for the customer in the complex choicerelated
situations which arise. This creates credibility
for Atea and security for the customer.
Overall approach
Private sector Public sector
The Atea Value Chain is the basis of Atea's concept and market
offering. Most customers also seek advice and expertise
in the specific product- or solution-related areas, which are
then managed as part of the Atea Value Chain services.