Atea „r 52+4 EN

Distribution and logistics
A radical change has taken place in the industry in
recent years – a change which is still in progress. The
roles played by manufacturers, distributors, resellers
and customers are not the same as they used to be.
All the players are forced to reconsider their role. It no
longer suffices just to procure products. Since margins
have constantly dropped, everyone must think about
managing their logistical role as efficiently as possible
and simultaneously bringing added value for the end
customer. Just shifting boxes is not enough.
For Atea, its own logistics are an important part of
core business. All parts of the supply chain are covered
by Atea’s approach to logistics, ranging from efficient
purchasing systems to environmentally friendly and
safe withdrawal of worn-out equipment. All areas are
interdependent and must have the same quality level.
Running your own logistics means Atea can differentiate
itself from others in the industry who choose
100% collaboration with distributors.
CUSTOMERS’ STANDPOINT
Atea’s customers all need to ensure their provision of
IT-products is as efficient and reliable as possible. By
choosing collaboration with Atea they get a partner
who covers the entire IT-product area. All ordering
and management, e.g. of serial numbers, is performed
The right product in the right place at the right time
In general, IT-logistics have been inferior to logistics in more mature industries. The manufacturers
have primarily focused on quick launching of new products. Distributors have had, and still have, a
role purely as procurers of products, whilst resellers have devoted themselves to sales, and thus not
needed to develop logistics issues.
in the same way, and all billing takes place from one
location. As a partner, Atea is independent of suppliers
and can base things on customers’ needs – it can
present solutions and supply financial solutions, and
assume responsibility for installation and return of
equipment in an environmentally friendly manner
etc. For customers, collaboration with Atea often
means their own costs decrease at the same time as
efficiency improves.
INFORMATIONAL LOGISTICS
MAKE THINGS SIMPLER
For most people, placing orders via the web goes
without saying nowadays. Atea WebDirect is a good
instrument which not only makes the actual ordering
Operational superiority
• Standardisation
• Centralisation
• Quality systems
• Process development
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Business strategy
Proximity to customers
• Long-term relations
- local customer managers
- specialists
- Atea Direct
procedure easier but also provides the opportunity
for general information, statistics, traceability etc. If
as a customer you have your own purchasing system,
it is important to be able to link it to Atea’s system to
further simplify management. This can involve both
electronic payments and automatic transfer of billing
information straight to your own stock register.
STANDARDISATION CREATES AVAILABILITY
From a logistical standpoint it is important to strive
for maximum standardisation. The more customers
who choose the same type of product, the easier it is
for manufacturers and Atea to offer a high level of
service with regard to product availability. As far as
Atea is concerned, availability must be 100% if cus-
• Analysis & Advisement
- products
- suppliers
- services
Atea combines customer proximity and sensitivity to customers’ requirements with
an ability to apply these factors in the form of standardised services with operational
superiority as a basic strategy.