Atea „r 52+4 EN

Basic values
Atea’s starting point is a positive approach to people,
whereby work must be characterised by simplicity,
humility and profitability. Everything Atea does
must lead to customer benefit. The will to constantly
improve is characterised by involvement and commitment.
The fundamental values are precision,
responsibility and development.
PRECISION
– because customers appreciate delivery of the right
product in the right place at the right time. In the
long term this means quality, delivery reliability,
availability and clarity must characterise all Atea’s
commitments.
Overall strategy –
closeness to the
customer and operational
superiority
Atea’s overall strategy is to achieve
operational superiority through efficient
solutions and logistics, which
will enable us to offer and supply
IT-products at the lowest total cost
on the market.
By focusing on building close
relationships with 300 major companies
and organisations in each
Nordic country and helping them to
streamline their IT-product management
activities through Atea
Value Chain, Atea will become the
market leader, both overall and on
the individual markets.
Tailored
solutions
RESPONSIBILITY
– because customers want Atea to take clear and
active responsibility over a long period. This means
that in all situations and with regard to all interested
parties, Atea must act honestly, respectfully, reliably
and openly.
DEVELOPMENT
– because Atea must follow and lead developments in
order to be able to offer customers the right products
and the right services. This applies not just to Atea’s
own operations and staff but of course also to customers
and partners, through contributions towards
development of their operations and business
models.
Product leadership,
strategy
Operational advantages,
volume and efficiency
Atea offers many operational advantages, including efficiency,
delivery quality and a low total cost through volume management.
7
Vision, mål och strategi
The owners: Atea an interesting investment
WM-data’s view of Atea
WM-data is a leading supplier of value-added IT-services.
The group’s turnover is around SEK 7,000 million,
and the number of staff around 6,500. WM-data’s
business concept is to supply ‘customer benefit
through complete IT-related services’. This means WMdata
offers solutions throughout the field of IT. WM-data
owns 48.8% of Atea. Rickard Petri, CFO, WM-data:
“WM-data sees its ownership of Atea above all as a
financial investment, but there are also business synergies.
As an owner we take a long-term view. We are
convinced that Atea’s very strong position on the market
will create a good yield over time. Between 1995
and 97 WM-data acquired the businesses which now
form part of Atea. The businesses consolidated WMdata’s
overall position. The decision to sell Atea was
part of the concentration and emphasis on higher
value-added services within WM-data.”
3i’s view of Atea
The international private-equity company 3i Group plc
(3i) and its group companies offer the capital, knowledge
and contacts needed to create and develop
companies. The focus is on companies with growth
potential and strong leadership. Since 3i was founded,
it has invested over SEK 200 billion (including parallelinvestment
funds). 3i owns 48.8% of Atea. Mattias
Eklund, Investment Director, 3i Nordic plc:
“Despite great uncertainty on the market and
restraint in IT-investments, Atea records a strong year
2002. Atea’s good results, given the market conditions,
are proof of the strength of the company’s business
concept, Nordic organisation and market position. The
industry in which Atea operates is experiencing great
structural transformation. With the support of its owners,
Atea will be one of the leading forces in this transformation
in the Nordic countries.”