Pär Aspengren, Managing Director Sweden
<strong>Atea</strong> Sweden – increased demand despite cautious market 2002 has been a good year for <strong>Atea</strong> Sweden. Home PCs, licences and the public sector have compensated for weaker B2B-sales. The turning point has not yet come, but we are positive about the future. The industry displays continued structural change regarding manufacturers, distributors and resellers. There is a clear trend towards fewer players; some are becoming bigger and others are specialising in a niche. The medium-sized ones are disappearing. The year’s biggest change was the merger of HP and Compaq. One clear trend is that direct sales are no longer taking market shares. In 2003 the battle between direct and indirect sales will be one of the most interesting developments – perhaps above all how customers buy IT-products and the peripheral services needed for cost-effective management. INCREASE FOR HOME PCS In 2002 the Swedish PC market has seen a continued weak demand in the company segment (–5%), whilst there has been great demand for Home PCs. Demand in licensing has been stable, and <strong>Atea</strong>’s market share has increased to 24% of Microsoft’s Swedish sales. During the year we supplied 55,000 Home-PC units, i.e. an 83% increase compared with the previous year. <strong>Atea</strong>’s market share of Home-PC sales is around 17%. The market volume for 2003 is expected to be lower, but <strong>Atea</strong> is reckoning on at least the same market share. <strong>Atea</strong>’s target group, the 300 biggest companies and organisations, has been the most restrained group in 2002. To improve the balance between the private and public sectors, in 2002 <strong>Atea</strong> has invested heavily in the public sector, increasing turnover in that field by over 100%. INCREASED DEMAND FOR SERVICES The demand for services within the <strong>Atea</strong> Value Chain linked to acquisition and implementation of IT-products has continued to grow. More and more customers need to save on management costs (TCB, total cost of buying) and total ownership costs (TCO, total cost of ownership). Standardisation and centralisation are <strong>Atea</strong>'s tools for increasing efficiency. The field of recycling has developed, and around 45,000 units a year can now be handled. Demand is still increasing, and is based on an environmental, security-based approach. With the right management, major rationalisation profits are possible in this area, and we believe this will be a factor for success in 2003. SOME OF ATEA SWED<strong>EN</strong>’S CUSTOMERS – The Swedish Tax Board (Riksskatteverket, RSV), through Riksskatteverket IT, signed in 2002 a contract on provision of computers and servers by Fujitsu Siemens, with <strong>Atea</strong> as the logistics partner. Riksskatteverket IT provides IT-support for all tax authorities and enforcement services in Sweden. – Skanska Sweden AB commenced collaboration with <strong>Atea</strong> in 2002 as its logistics partner. By collaborating with <strong>Atea</strong>, Skanska has rationalised its management of IT-products, resulting in improved routines and lower management costs. – Swedish National Rail Administration (Banverket) <strong>Atea</strong> and HP are responsible for IT-product supply to most offices/workplaces in Sweden, but are focusing on Borlänge and the head office. – Handelsbanken and <strong>Atea</strong> have been collaborating for several years. <strong>Atea</strong> is responsible for supplying Handelsbanken in Sweden with various types of IT-equipment. – Volvo <strong>Atea</strong> supplies Dell computers to all Volvo units in Gothenburg. The products are configured and marked when they arrive. This collaboration includes return of worn-out equipment. 37 Sweden –NCC has been an important customer of <strong>Atea</strong> for several years. The collaboration with NCC includes configuration and preparation of all equipment in <strong>Atea</strong>’s config centre. – Nordea has been a customer for several years. The collaboration has constantly developed, and the equipment supplied is now prepared in <strong>Atea</strong>’s config centre. For maximum security, all configuration is performed in locked rooms used only for deliveries to Nordea. – Vattenfall is Sweden’s biggest electricity company, with operations at many locations in the country. Vattenfall has stringent security requirements, and <strong>Atea</strong> Sweden has been entrusted with delivery of new IT-equipment and the return of old equipment. – Apoteket AB has chosen <strong>Atea</strong> as its sole logistics partner for IT-equipment for central units and local pharmacies, creating simplified, rationalised management for Apoteket AB. – Huddinge University Hospital has been a customer of <strong>Atea</strong> Sweden for several years. The collaboration has constantly developed, and the equipment supplied is now prepared at <strong>Atea</strong>’s config centre. Management of returns is a new, extra service. Huddinge University Hospital, which has environmental certification, has stringent quality, environmental and security demands. – Other customers: The customer list includes Amersham Pharmacia Danzas, SAS, Swedish State Railways, SSAB, FöreningsSparbanken, PEAB, Jönköping County Council, Alstom, Posten, Sandvik, the Swedish Migration Board, the Swedish Judiciary Administration, Norrbotten County Council etc.
- Page 1: Atea Annual Report 2002 Being one s
- Page 4 and 5: Contents The year in brief, report
- Page 6 and 7: Thomas Keifer, CEO
- Page 8 and 9: Vision, targets and strategy effici
- Page 10 and 11: Customer case IT in wet and dry The
- Page 12 and 13: The market and the outside world At
- Page 14 and 15: Atea’s role Customers’ requirem
- Page 16 and 17: Tor Håvard Sekse, Vice President I
- Page 18 and 19: Atea Value Chain Atea Value Chain m
- Page 21 and 22: Fruitful collaboration which benefi
- Page 23 and 24: Basically the Swedish National Rail
- Page 25 and 26: tomers choose products from a stand
- Page 27 and 28: The Atea Value Chain helps customer
- Page 29 and 30: Jarmo Mikkonen, managing director S
- Page 31 and 32: Frank Mortensen Managing Director D
- Page 33 and 34: Atea Denmark - big influx of new cu
- Page 35 and 36: Kari Savolainen, Managing Director
- Page 37: Anders Bergström, Managing Directo
- Page 41 and 42: Gündor Rentsch Chairman of the boa
- Page 43 and 44: Parent company Atea Norway AS has b
- Page 45 and 46: Balance sheet, cont. Thousands of S
- Page 47 and 48: Balance sheet, cont. Parent company
- Page 49 and 50: Average number of staff Men 2002 Wo
- Page 51 and 52: Computers Depreciation has taken pl
- Page 53 and 54: Stockholm, 25 March 2003 Gündor Re
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