Atea „r 52+4 EN

Norway
Atea Norway – a good basis for the future
In 2002, Atea Norway implemented measures that will enable rapid growth without significantly
altering the structure of the organisation. Thanks to a series of new contracts, Atea Norway is now
poised to outpace the market.
The company also created a clearer position for itself
on the Norwegian market. Atea Norway is a dedicated
sales organisation, which uses Atea Sweden’s
logistics centre in Växjö to deliver products and
services from the Atea Value Chain.
STRONG IMAGE
The company’s focus and image were further
strengthened in 2002. Despite a major decline in the
market, the company won several key contracts in the
face of strong competition. Yet the Norwegian market
still offers many tough challenges. Competition is
stiffening, and prices and margins are lower than
ever. But thanks to our emphasis on cost leadership,
and our unremitting efforts to achieve operational
superiority, Atea is well prepared to face the challenges,
both now and in the future.
NEW GENERAL CONTRACTS
Atea Norway’s primary objective is to increase its
market share. Recent, producer-driven trends in the
industry are encouraging strong and direct longterm
relationships with the company’s largest customers.
With strong and close relationships with the
markets leading manufacturers, Atea sees these developments
as an opportunity, rather than a threat. Our
services, which complement those of our customers in
the area of IT-product supply, are well highly appreciated
by both producers and customers. Collaboration
with leading manufacturers has enabled Atea Norway
to win several general contracts that will be of great
significance in the years ahead. The contracts cover a
wide range of products and a constantly expanding
choice of services from the Atea Value Chain. By
offering our customers simple and efficient management
of IT-products at a consistently high quality,
Atea Norway will outpace the market.
SOME OF ATEA NORWAY’S CUSTOMERS:
- Aker Kvaerner Atea Norway’s biggest customer last
year. Atea provided Aker Kvaerner with services
such as Asset Tag and Configuration as well as ITproducts.
- Tronheim Municipality and Southern Trondelag
County Council Norway’s second largest Home-PC
project in 2002 was won by Atea. 1,000 Home-PC
packages were delivered to individual users.
- Norwegian Post Office In autumn, in conjunction
with a major internal reorganisation and with the
assistance of Atea, HP signed a contract with the
Norwegian Post Office covering the distribution of
products and services. In 2000, Atea Norway
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implemented the largest Home-PC project of the
year on behalf of the Post Office, and after nearly
three years we can still say that it was a success, not
without a certain pride.
- Akershus University Hospital An Atea client for
many years. Medical care is a tough industry that
faces many major challenges in the years ahead.
Atea has assumed responsibility for the hospital’s
product renewal and associated services, to the
great benefit to both parties.
- Thales Communications AS One of the world’s
largest suppliers of high-tech IT-solutions. Thales
designs, delivers and implements solutions in nearly
50 countries worldwide. Atea is a component supplier
to Thales, and our products and services form
part of their end products. With the Armed Forces
as its largest customer, Thales sets very exacting
standards for Atea’s products, services and delivery.
- Hafslund ASA Our commitment to Hafslund
increased during the year. All equipment is configured
and marked at our configuration centre in
Växjö, and discarded equipment is recycled in
accordance with strict security, environmental and
financial requirements.