Frank Mortensen, Managing Director Denmark
<strong>Atea</strong> Denmark – big influx of new customers The year 2002 was characterised by continued positive development for <strong>Atea</strong> Denmark. Despite the weak demand on the market and the sale of the subsidiary Dansk Data Distribution, the business has displayed a growth in profit. This has been the result of a big influx of customers and a broadening of business. The key to success for <strong>Atea</strong> Denmark is the great emphasis on optimisation of all the business processes, facilitating maximum utilisation of resources in all parts of the business. This means <strong>Atea</strong> Denmark can have competitive power regarding price and quality, and simultaneously be profitable, thus guaranteeing long-term customer relations as a partner. Many companies are experiencing pressure on their income, and must therefore try to improve their result through rationalisation and cost savings. <strong>Atea</strong> Denmark’s concept and offering reduce customers’ expenses and simultaneously increase their efficiency regarding acquisition, implementation and support in IT-solutions. By outsourcing many internal tasks to <strong>Atea</strong>, the customers’ IT-departments can focus on the tasks which create the most income, and simultaneously get other tasks performed with the best quality and at the lowest cost. GOOD BREADTH OF BUSINESS During 2002 too, <strong>Atea</strong> Denmark has experienced a big influx of new customers, especially from the public sector, where business operations have more than doubled. Sales of SW licences have also doubled, and <strong>Atea</strong> is now the biggest in terms of sales of Microsoft licences in Denmark. In 2002 <strong>Atea</strong> Denmark significantly expanded its selection of infrastructure investments. Both the number of staff and the general skills level within the company and through partners have greatly increased within the business areas Servers/storage, S/W distribution, H/W service and printing and printer solutions. <strong>Atea</strong> Denmark can thus assume responsibility for most types of IT-project in the field of infrastructure. SOME OF ATEA D<strong>EN</strong>MARK’S CUSTOMERS: – Rigspolitiet is the central police organisation, and holds ultimate responsibility for police activities in Denmark and Greenland and on the Faroes. The Danish police force is divided into 54 different police districts. In addition to this, the Danish police have a number of different central staff functions. <strong>Atea</strong> Denmark’s collaboration with the Danish police started about ten years ago. The collaboration now includes provision of all IT-products and related services from the <strong>Atea</strong> Value Chain such as configuration, installation and recycling. – Grundfos, established in 1945, is one of Denmark’s biggest industrial companies. The business involves annual production of around 10 million pumps, making Grundfos the world leader in the field. The collaboration between Grundfos and <strong>Atea</strong> Denmark has been going on for around 15 years, and includes provision of all types of IT-product as well as services from the <strong>Atea</strong> Value Chain. –DR, formerly called Danmarks Radio (Danish Radio), started its radio operations in 1925 and is now one of Denmark’s biggest media companies. In 1951 DR was the first Danish TV station to start 31 Denmark TV transmissions, and in recent years growth within the company has principally been within DR’s online operations. For over ten years DR has been collaborating with <strong>Atea</strong> Denmark on provision of all types of IT-product with peripheral services from the <strong>Atea</strong> Value Chain. – Nykredit, whose main business involves financing of real estate, also conducts banking and insurance business. Nykredit and <strong>Atea</strong> Denmark have collaborated on the supply of all types of IT-product with peripheral services from the <strong>Atea</strong> Value Chain for about ten years. – Ecco Sko [Ecco Shoes] produce 10 million pairs of shoes and boots a year, and they are sold in 3,000 shops all over the world. Business has grown since the beginning of 1963, and there are now 8,500 staff. For the past 15 years Ecco has been a customer of <strong>Atea</strong> Denmark, and the collaboration covers supply of all types of IT-product with services from the <strong>Atea</strong> Value Chain. – Other customers: Other customers include Holstebro Municipality, Arla Foods amba, the Danish Ministry for the Church, Pfizer, NCC Denmark, SDC, TDC, Vejle Hospital, KMD, Bispebjerg Hospital, Viborg Municipality, Løvens Kemiske Fabrik [Løvens Chemical Factory], Nordea, Danisco, the Danish Correctional Authority, Carlsberg etc.
- Page 1: Atea Annual Report 2002 Being one s
- Page 4 and 5: Contents The year in brief, report
- Page 6 and 7: Thomas Keifer, CEO
- Page 8 and 9: Vision, targets and strategy effici
- Page 10 and 11: Customer case IT in wet and dry The
- Page 12 and 13: The market and the outside world At
- Page 14 and 15: Atea’s role Customers’ requirem
- Page 16 and 17: Tor Håvard Sekse, Vice President I
- Page 18 and 19: Atea Value Chain Atea Value Chain m
- Page 21 and 22: Fruitful collaboration which benefi
- Page 23 and 24: Basically the Swedish National Rail
- Page 25 and 26: tomers choose products from a stand
- Page 27 and 28: The Atea Value Chain helps customer
- Page 29 and 30: Jarmo Mikkonen, managing director S
- Page 31: Frank Mortensen Managing Director D
- Page 35 and 36: Kari Savolainen, Managing Director
- Page 37 and 38: Anders Bergström, Managing Directo
- Page 39 and 40: Atea Sweden - increased demand desp
- Page 41 and 42: Gündor Rentsch Chairman of the boa
- Page 43 and 44: Parent company Atea Norway AS has b
- Page 45 and 46: Balance sheet, cont. Thousands of S
- Page 47 and 48: Balance sheet, cont. Parent company
- Page 49 and 50: Average number of staff Men 2002 Wo
- Page 51 and 52: Computers Depreciation has taken pl
- Page 53 and 54: Stockholm, 25 March 2003 Gündor Re