English - The Clorox Company

PERFORMANCE
Four Key Strategies
3. Accelerate growth both in and beyond the core
We’re constantly looking to enhance the performance of our existing brands. For example, we can
branch into new categories, where our familiar brands can carry a lot of weight. We can increase
or extend into new channels where we sell our products, such as selling to hospitals and other
healthcare facilities. We can also expand the range of products we offer in the countries where
we do business.
We’re also strategically tapping into consumer “megatrends” to guide us in our investments in
innovation or acquisition of new businesses where we see potential for growth.
Megatrends Point the Way to
More Growth
We’re leveraging four consumer megatrends
that drive key areas of our corporate strategy,
guiding our investments to drive growth of
our business, including product innovation,
marketing communications and retail activities.
Health and Wellness Addressing the global
need for healthy homes and public places,
including schools and hospitals
Sustainability Focusing on consumers’
personal environments — what’s in them,
on them and around them
Multicultural Addressing the unique needs
of multicultural consumers
4. Relentlessly drive out waste
Our focus on reducing waste helps drive
real competitive advantage for Clorox. For
example, our ability to save money helps
to offset inflation and capture savings that
can be used to invest in growth. Becoming
more efficient in how we do business helps
us save time, money and resources that
can be redeployed to work that drives the
highest value for the company.
Clorox ranked No. 7 among our top
strategic partners in the most recent
Cannondale Associates PoweRanking ® *
survey, which asks retailers to rank
more than 100 manufacturers on a
number of dimensions.
Affordability/Value Delivering high value to
consumers through a balance of product
performance and price
*PoweRanking ® is a registered trademark of Cannondale Associates.
14 The Clorox Company | 2010 CRR