English - The Clorox Company

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Our Products Delight Consumers PRODUCTS Trust is the foundation of our business and the basis for every relationship formed between our brands and consumers. All our products must be made responsibly and deliver on our promise of getting the job done. We have been making high-quality products for close to 100 years with that in mind. Whether you’re using Clorox ® regular bleach, Kingsford ® charcoal, Fresh Step ® cat litter or Green Works ® products, you can be sure that our commitment to quality, safety and efficacy go into everything we do. Our retail partners and consumers should never expect anything less. By upholding this trust, we fulfill our mission to make everyday life better, every day. For more than a decade, the American Customer Satisfaction Index has ranked Clorox among the top of our competitor group. This index, based on an economic model from the University of Michigan, measures the quality of our products as experienced by consumers and retail customers. In addition, nearly 90 percent of our global brands rank as the No. 1 or No. 2 market-share leaders in their respective categories, further underscoring the value consumers place on our brands. Understanding What Consumers Want Our ability to satisfy consumers and deliver true value is largely a result of the significant investment we’ve made in getting to know them at a deep and meaningful level. Through the work of our Global Insights organization, we gain a 360-degree view of the consumer, learning about her relationships with our brands, which product qualities really matter to her and how she shops for our products. These insights serve as the foundation of our Desire, Decide and Delight strategies, enabling us to address consumers effectively in marketing communications, work with our retail partners on enriching the consumer experience in store and develop products that consumers will love. Anticipating Future Needs A strong culture of innovation — one in which new thinking leads to new product solutions that offer improved performance, convenience and affordability to consumers — is another critical success factor in our ability to meet customer expectations. In recent years, we have accelerated our efforts behind innovation, particularly in the infection prevention and wellness and sustainability arenas. The Clorox Company | 2010 CRR 19
PRODUCTS Our Products Delight Consumers We are increasing the pace of innovation through a more open and transparent process that extends beyond our own teams of scientists and marketers. CloroxConnects, for example, is an online resource through which individuals can share their own inventions. And partnerships with Edison Nation and Evergreen IP, companies that facilitate external idea solicitation and evaluation, are also helping to bring in more new ideas. For more information visit www.thecloroxcompany.com/innovation. Our efforts to accelerate innovation are paying off. We are sustaining annual growth from new products in the range of 2 percent to 3 percent of total company sales. We’re meeting our benchmarks for the percent of sales from products that have what we call “60/40” product superiority, the ratio by which we measure consumer preference of our products against competing products. Our 60/40 performance has grown from 7 percent in fiscal 2004 to 47 percent in fiscal 2010, which puts us on a path to exceed our goal of greater than 50 percent by 2013. Marketing Our Brands Responsibly We are committed to marketing our brands in a responsible and truthful manner, adhering to the laws and guidelines of the Federal Trade Commission and other relevant governing bodies. We strive to communicate the benefits, performance and attributes of our products accurately and directly, with claims that are substantiated. It is also our policy to create and purchase advertising in such a way as to reach the designated target audience with maximum efficiency, using advertisements and media that are in keeping and consistent with the character and the values of our company. Our marketing communications avoid situations that exploit race, religion, national origin, sexual preference, overt sex or gratuitous violence. 20 The Clorox Company | 2010 CRR
Page 1 and 2: 2010 Corporate Responsibility Repor
Page 3 and 4: Stop Germs Eighty percent of germs
Page 5 and 6: Safeguarding Family Well-Being, Eve
Page 7 and 8: Be Accountable Performance Achieve
Page 9 and 10: CR OVERVIEW Integrating Corporate R
Page 11 and 12: CR OVERVIEW Different Perspectives
Page 13 and 14: PERFORMANCE The Clorox Company: At-
Page 15 and 16: PERFORMANCE Four Key Strategies 3.
Page 17 and 18: PERFORMANCE Governance and Ethics W
Page 19: Be Trusted Products Responsible pro
Page 23 and 24: PRODUCTS Infection Prevention: Our
Page 25 and 26: PRODUCTS Play It Safe, Every Day Ri
Page 27 and 28: PRODUCTS Leading the Industry in In
Page 29 and 30: PRODUCTS Mainstreaming Natural Prod
Page 31 and 32: A Report Card on Lesbian, Gay, Bise
Page 33 and 34: PEOPLE Career Development is a Stra
Page 35 and 36: PEOPLE Competitive Compensation Rew
Page 37 and 38: PEOPLE Employee Safety and Wellness
Page 39 and 40: PLANET Accelerating Our Eco Progres
Page 41 and 42: PLANET Transforming to a More Susta
Page 43 and 44: PLANET Green On Tap An eco-friendly
Page 45 and 46: PLANET Greenhouse Gas Emissions and
Page 47 and 48: PLANET “Dumpster Dives” Help to
Page 49 and 50: PLANET The Greater Good When Clorox
Page 51 and 52: PURPOSE Foundation Supports Youth a
Page 53 and 54: PURPOSE Product and Cash Donations
Page 55 and 56: GRI Content Index Strategy and Prof
Page 57 and 58: GRI Content Index Environmental Dis
Page 59 and 60: GRI Content Index Social Disclosure

English - The Clorox Company

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