English - The Clorox Company

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Making Everyday Life Better, Every Day for Nearly a Century Our History: Clean Beginnings The Clorox Company was founded in 1913 in the San Francisco Bay Area city of Oakland, Calif. We started with just one product, Clorox ® bleach, made from the salt marshes of San Francisco Bay. It was initially an industrial-strength liquid germicide sold to Oakland laundries, breweries, walnut processing sheds and water municipalities and was delivered by horse-drawn wagons. In 1916, we began bottling a household solution of bleach that quickly gained popularity as an effective laundry additive, stain remover, deodorant and disinfectant. In 1921, the first cargo of Clorox ® bleach destined for Eastern store shelves was loaded aboard ship at the Port of Oakland. By 1928 — thanks to extensive national advertising and salespromotion campaigns stressing its purity, versatility and dependability — Clorox bleach had become a commonplace sight in American families’ laundry rooms, kitchens and bathrooms. That year, the company went public for the first time. Our stock began trading on the San Francisco Exchange. By the mid-1950s, we had established the largest market share of bleach in the U.S. and have never let go of this leadership position. Clorox Today: Global Reach Since our early days of manufacturing just one product, we have grown into a global company, manufacturing and marketing some of consumers’ most trusted and recognized brand names: our namesake bleach and Clorox ® - branded cleaning products; Green Works ® natural cleaners; Poett ® home care products; Fresh Step ® cat litter; Kingsford ® charcoal; Hidden Valley ® and K C Masterpiece ® dressings and sauces; Brita ® water-filtration systems; Glad ® bags, wraps and containers; and Burt’s Bees ® natural personal care products. In fact, nearly 90 percent of the brands in our global portfolio are the No. 1 or No. 2 market-share leaders in their categories. With approximately 8,300 employees worldwide, we manufacture products in more than two dozen countries and market them in more than 100 countries. Clorox is headquartered in Oakland, Calif. and trades on the New York Stock Exchange under the symbol “CLX.” The Clorox Company | 2010 CRR 5
Be Accountable Performance Achieve financial success with transparency, strong governance and corporate responsibility embedded in our operations A cross-functional team helps ensure we are looking at corporate responsibility from multiple perspectives. From left to right: Brian Hayle, Deborah Napierski, Kathryn Caulfield, Mary O’Connell, Aileen Zerrudo, Chris Merhige, Janki Darity, Bill Morrissey, Sheldon Quan, Victoria Jones and Greg van Buskirk. 6 The Clorox Company | 2010 CRR
Page 1 and 2: 2010 Corporate Responsibility Repor
Page 3 and 4: Stop Germs Eighty percent of germs
Page 5: Safeguarding Family Well-Being, Eve
Page 9 and 10: CR OVERVIEW Integrating Corporate R
Page 11 and 12: CR OVERVIEW Different Perspectives
Page 13 and 14: PERFORMANCE The Clorox Company: At-
Page 15 and 16: PERFORMANCE Four Key Strategies 3.
Page 17 and 18: PERFORMANCE Governance and Ethics W
Page 19 and 20: Be Trusted Products Responsible pro
Page 21 and 22: PRODUCTS Our Products Delight Consu
Page 23 and 24: PRODUCTS Infection Prevention: Our
Page 25 and 26: PRODUCTS Play It Safe, Every Day Ri
Page 27 and 28: PRODUCTS Leading the Industry in In
Page 29 and 30: PRODUCTS Mainstreaming Natural Prod
Page 31 and 32: A Report Card on Lesbian, Gay, Bise
Page 33 and 34: PEOPLE Career Development is a Stra
Page 35 and 36: PEOPLE Competitive Compensation Rew
Page 37 and 38: PEOPLE Employee Safety and Wellness
Page 39 and 40: PLANET Accelerating Our Eco Progres
Page 41 and 42: PLANET Transforming to a More Susta
Page 43 and 44: PLANET Green On Tap An eco-friendly
Page 45 and 46: PLANET Greenhouse Gas Emissions and
Page 47 and 48: PLANET “Dumpster Dives” Help to
Page 49 and 50: PLANET The Greater Good When Clorox
Page 51 and 52: PURPOSE Foundation Supports Youth a
Page 53 and 54: PURPOSE Product and Cash Donations
Page 55 and 56: GRI Content Index Strategy and Prof
Page 57 and 58:
GRI Content Index Environmental Dis
Page 59 and 60:
GRI Content Index Social Disclosure
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English - The Clorox Company

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