English - The Clorox Company

Our Products Delight Consumers
PRODUCTS
Trust is the foundation of our business and the basis for every relationship formed between our brands
and consumers. All our products must be made responsibly and deliver on our promise of getting the job
done. We have been making high-quality products for close to 100 years with that in mind. Whether
you’re using Clorox ® regular bleach, Kingsford ® charcoal, Fresh Step ® cat litter or Green Works ® products,
you can be sure that our commitment to quality, safety and efficacy go into everything we do. Our retail
partners and consumers should never expect anything less. By upholding this trust, we fulfill our mission
to make everyday life better, every day.
For more than a decade, the American Customer Satisfaction Index has ranked Clorox
among the top of our competitor group. This index, based on an economic model from the
University of Michigan, measures the quality of our products as experienced by consumers
and retail customers.
In addition, nearly 90 percent of our global brands rank as the No. 1 or No. 2 market-share
leaders in their respective categories, further underscoring the value consumers place on
our brands.
Understanding What Consumers Want
Our ability to satisfy consumers and deliver true value is largely a result of the significant
investment we’ve made in getting to know them at a deep and meaningful level. Through
the work of our Global Insights organization, we gain a 360-degree view of the consumer,
learning about her relationships with our brands, which product qualities really matter to
her and how she shops for our products. These insights serve as the foundation of our
Desire, Decide and Delight strategies, enabling us to address consumers effectively in
marketing communications, work with our retail partners on enriching the consumer
experience in store and develop products that consumers will love.
Anticipating Future Needs
A strong culture of innovation — one in which new thinking leads to new product solutions
that offer improved performance, convenience and affordability to consumers — is another
critical success factor in our ability to meet customer expectations. In recent years, we have
accelerated our efforts behind innovation, particularly in the infection prevention and
wellness and sustainability arenas.
The Clorox Company | 2010 CRR 19