English - The Clorox Company

PRODUCTS
Leading the Industry in Ingredient Transparency
Today, consumers want to know what goes into the products they use in and around their
homes. We understand and recognize their desire for peace of mind regarding the substances
that may come into contact with their families.
The Clorox Company was the first in the cleaning industry to commit to voluntary ingredient
communication in the U.S. and Canada. We began this process in 2008 with our Green Works ®
line of naturally derived cleaners, which feature ingredients on labels. In 2009, we began listing
the ingredients of our household and
commercial cleaning and disinfecting products on our corporate website. We added auto care
products and an extensive glossary of terms when we updated our “Ingredients Inside” program
as part of our corporate responsibility website launch in February 2010.
Our ingredient communication program has established Clorox as an industry leader in this
space. We continue to actively work with industry and regulatory associations on product
ingredient transparency.
To view the list of ingredients for Clorox’s cleaning, disinfecting and
auto care products, visit www.CloroxCSR.com/ingredients-inside.
26 The Clorox Company | 2010 CRR