English - The Clorox Company

Packaging Changes Reduce Waste
PLANET
Many Clorox Company brands have moved to more sustainable packaging. Package redesign,
material reduction and increases in recycled content have led to measurable improvements.
Today, 90 percent of our product cartons use 100 percent recycled material, and 85 percent
of our packaging is recyclable. Also, nearly all of our U.S. retail display materials are made
from 100 percent post-consumer waste.
Some recent packaging improvements:
• Clorox ® regular bleach has reduced the plastic in its bottles by more than 5 million
pounds annually
• All of our spray-cleaning products now use lighter, more environmentally efficient
triggers that are better at preventing fluid leakage
• Burt’s Bees ® lip balm and lip shimmer products removed plastic wrapping to save
more than 1,800 miles of shrink-wrap film annually.
As a member of the Sustainable Packaging Coalition, we continue to advocate for more
environmentally friendly packaging throughout the consumer products sector and are
committed to doing more by working to achieve the following packaging goals by 2013:
• Reduce packaging on more than one-third of our product portfolio
(from 2005 to 2013)
• Have at least 90 percent of all our products in recyclable primary packaging
(versus 85 percent currently)
• Identify alternatives to PVC for all packaging.
The Clorox Company | 2010 CRR 41