English - The Clorox Company

PLANET
Transforming to a More
Sustainable Product Portfolio
Selling more than 1 billion products into the marketplace annually, Clorox’s greatest opportunity to reduce our
environmental footprint lies within our own product portfolio. From 2005 to 2009 we made sustainability
improvements to a third of our portfolio.
In 2009, we took another look at our product portfolio and set a goal to make sustainability improvements to
25 percent of our products by 2013. We anticipate we will need to make improvements to more than 300 product
items to achieve this goal. We aim to do this through the continued redesign of products and/or their packaging
to reduce or enhance the sustainable nature of the materials used. Today, we are one of only a few consumer
packaged goods companies to have set such a public goal.
Some of our businesses have built sustainability into their core purpose
The Burt’s Bees ® brand aims to maximize the
overall well-being of people and the planet
through The Greater Good business model.
Green Works ® naturally derived, plant-based
cleaning and laundry products seek to meet
consumers’ growing desire for natural products.
The Brita ® water-filtration brand educates
consumers about the opportunity to reduce
waste from disposable plastic water bottles.
Line extensions represent an opportunity for brands to incorporate sustainability enhancements
Kingsford ® competition briquets are made with
100% natural ingredients that make the coals burn
hotter, provides great taste and results in less ash.
Glad ® compostable trash bags are made with
renewable resources for use in municipal
composting programs where available.
Fresh Step ® natural cat litter provides a product
for cat owners who value a natural option.
Improving the sustainability of our core product offerings represents yet another opportunity
The Kingsford ® brand has recently launched a
product improvement that also reduced the amount
of raw material used in a briquet by 7 percent.
Glad ® ForceFlex ® trash bags are saving more than
1 million pounds of plastic film per year compared
to regular trash bags, while also providing consumers
with a stronger bag.
Clorox 2 ® stain fighter and color booster comes in a new
concentrated version, reducing the amount of water
used in manufacturing this product by 54 percent,
resin needed for bottles by 36 percent and gallons
of diesel for shipping by 160 million gallons annually.
40 The Clorox Company | 2010 CRR