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4 December 2011, EXPERIENTIAL MARKETING 15
RED FM calls for Gujarat to find its
heritage
In response to participation from
Ahmedabad last year, RED FM
Gujarat has returned with the next
edition of the RED Heritage Hunt.
This year, the initiative has been
extended to the entire state. Vying
for a position in UNESCO’s World
Heritage sites, the RED Heritage
Hunt gives the people of Gujarat a
chance to see their state in a new light.
Nisha Narayanan, Sr. VP Projects & Programming, RED
FM 93.5 Network said: “After the success of last year, we
were delighted to engage the entire state this year. We
hope to instil a sense of pride within the people of Gujarat.”
Zee TV promotes Star Ya Rockstar in
Delhi
Swastika Entertainment managed a
promotional event for Zee TV celebrity
based singing reality show, ‘Star Ya
Rockstar’, at Pacific Mall, Tagore
Garden, Delhi, on Nov. 4. This activity
aimed to expose the contestants to the
public and make them aware of the
show and its talent. The show was a mix of song and dance
performances and witnessed performances by participants
of the show.
Amit Verma, Director, Swastika Entertainment said: “We
have been associated with Zee TV for a long time. We
targeted people from all walks of life and engaged around
2,500 people. Along with the normal crowd, the event
witnessed the presence of the media and PR agencies.”
9X Media Group launches 9X Jhakaas
in Pune
Niche Events and Promotions
executed 9X Media Group’s
press launch for 9X Jhakaas,
Maharashtra’s first Marathi
music channel, at Le Meridian,
Pune. The launch commenced
with the unveiling of the channel’s logo by Punit Pandey,
Senior VP and Business Head, 9X Media Group, and Amar
Tidke, Head of Programming and Senior VP, 9X Media
Group.
Dhruv Arora, Manager-Client Relations, Niche Events and
Promotions said: “This was our first event with 9X Media.
We won the mandate for this event through a pitch process.
This event was targeted towards the media and managed
to engage around 150 people.”
BIG FM Hyderabad celebrates
Children’s Day with little RJs
Continuing with its
tradition of celebrating
Children’s Day with a
hunt for a little RJ, 92.7
BIG FM Hyderabad on
Nov. 7 launched the third edition of the radio reality show
that gives a bigger platform to aspiring kids. The final round
was screened at the BIG FM studios and judged by actor
Nara Rohit, who quizzed the final contestants and selected
the ‘Little RJs of Hyderabad’. The five selected winners
hosted all the shows on BIG FM on Children’s Day, Nov. 14.
IRF award winner RJ Shekar, 92.7 BIG FM said: “Every
parent wants their kid to be smart and witty. The Little RJ
Hunt is a great platform for kids to showcase their talent.”
BIG MAGIC to premier first edition of
‘BIG Bal Kalakaar’
BIG MAGIC and 92.7
BIG FM initiated BIG
Bal Kalakaar, a platform
to acknowledge the
singing prowess of
young children. Auditions took place in 14 cities in MP, UP,
Bihar and Jharkhand from Nov. 20 till the end of the month,
and culminated with four cluster auditions from which 10
children have been chosen to compete on the BIG MAGIC
channel, beginning mid-December.
A company spokesperson said: “BIG Bal Kalakaar is a
talent hunt which recognizes the purity of young child
singers. It propogates positive values to all children in the
region through the medium of devotional singing.”
94.3 MY FM’s Chingum Boy celebrates
his birthday on Children’s Day
94.3 MY FM celebrated the
birthday of its character ‘MY
Chingum Boy’ on Children’s Day.
The objective was to enhance the
character’s connect with listeners.
Kids were selected from various
schools through a Chingum Boy
talent hunt contest and on air
SMS based contest. Chingum
Boy celebrated his special day with an amalgamation of
on-ground and on air activities.
Harrish M. Bhatia, CEO, 94.3 MY FM said, “MY Chingum
Boy has enhanced MY FM’s motto of spreading love, joy
and happiness in a true jiyo dil se style. Celebrating his
birthday is one way of honouring him for making a close
connect with our listeners in such a short span of time.”
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