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RNI registration 108290/2010 Postal registration no MH/MR/N/150/MBI/11-13 posted RNI registration at Mumbai 108290/2010 Patrika Channel Postal Sorting registration Office on no every MH/MR/N/150/MBI/11-13 7th or 8th of the month posted at Mumbai Patrika Channel Sorting Office on every 7th or 8th of the month
ALSO FEATURED 4 December 2011, EXPERIENTIAL MARKETING 35 Music in Television & Reality Shows The music reality show model has seen much success among India’s TV watching audiences, and has been endlessly replicated. The need to measure success beyond TRPs was one of the key issues discussed by panellists including Neeraj Vyas, Executive Vice President & Business Head, SONY MAX and SONY MIX; Aditya Swamy, Senior Vice-President, MTV; Arvind Krishnan, Director – Marketing, Bacardi; Gitanjali Sriran, Founding Partner, Naked Communications; singer Anushka Manchanda, Sigerm and Meiyang Chang, former Indian Idol finalist. Meiyang remarked: “A lot of people want only music and some reality. You have to make sure the quality doesn’t suffer, otherwise you’re just going to have mindless clones.” While Meiyang feels that once the show is over, the onus of moving on and making a career in the industry lies on the participant, others differ. Manchanda remarked: “Reality TV is made for TRPs. What happens after is very different. There needs to be a plan for the talent after the show is over.” Sriram added that neither the music manager nor the TV channel is responsible for talent, but that there needs to be a separate service altogether that will take on talent (musical or otherwise) once they are out of the show. The industry partner was Saavn, while session partners were Sony Mix and British Council. The Lanyard partner was BMI; the official partner was Only Much Louder; and the opening party partner was Shiro. Other partners included Simca, Indiantelevision.com, Canadian Music Week (CMW), Music2Deal, ArtistAloud.com MediaNama, and Casbaa. Media partners were Afaqs, Indian Music Talks (IMT), and the International Herald Tribune; the PR partner was CMCG India. Conference growth Since its birth in 2009, the property has grown considerably in terms of the number of partners on board, and in terms of participation. On the property’s development over the last three years, Viral Oza, Director - Marketing, Nokia India said: “After the success of Nokia Music Connects two years in a row since we started in 2009, we have taken Nokia Music Connects 2011 to newer heights.” “A forum such as this one offers an ideal platform where diverse industry voices coalesce to build and strengthen the music and entertainment ecosystem; all the more so, since the Indian music industry and the entertainment industry at large is poised for momentous change now,” added Oza. Meiyang Chang, Former Indian Idol Finalist. “A lot of people want only music and some reality. You have to make sure the quality doesn’t suffer, otherwise you’re just going to have mindless clones.” Partners The title partner for the event was Nokia, and it was endorsed and supported by the Indian Music Industry (IMI), in partnership with Mobile Music Xchange (MMX), The Phonographic Performance Ltd. (PPL), and hungama.com. Viral Oza, Director Marketing Nokia India “A forum such as this one offers an ideal platform where diverse industry voices coalesce to build and strengthen the music and entertainment ecosystem; all the more so, since the Indian music industry and the entertainment industry at large is poised for momentous change now”
Page 1 and 2: 4 dec 2011 MAIN ISSUE 76 PAGES INCL
Page 3 and 4: 4 December 2011, EXPERIENTIAL MARKE
Page 5 and 6: RNI registration 108290/2010 Postal
Page 9 and 10: LIVE 4 December 2011, EXPERIENTIAL
Page 11 and 12: Sports Rush 4 December 2011, EXPERI
Page 13 and 14: Media Active 4 December 2011, EXPER
Page 15 and 16: Industry Watch Destination 4 Decemb
Page 17 and 18: Industry Watch Venues Royal Guest P
Page 19 and 20: COVER STORY 4 December 2011, EXPERI
Page 21 and 22: COVER STORY 4 December 2011, EXPERI
Page 23 and 24: COVER STORY 4 November 2011, EXPERI
Page 25 and 26: OPINION 4 December 2011, EXPERIENTI
Page 27 and 28: ALSO FEATURED 4 December 2011, EXPE
Page 31: ALSO FEATURED 4 December 2011, EXPE
Page 35 and 36: IN FOCUS 4 December 2011, EXPERIENT
Page 53 and 54: MARKET PULSE 4 December 2011, EXPER
Page 55 and 56: MARKET PULSE 4 December 2011, EXPER
Page 67 and 68: GLIMPSES 4 December 2011, EXPERIENT
Page 69 and 70: GLIMPSES 4 December 2011, EXPERIENT
Page 71 and 72: GLIMPSES GLIMPSES GLIMPSES 4 Decemb

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