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IN FOCUS 4 December 2011, EXPERIENTIAL MARKETING 43
Architects and Developers inaugurating the Design Wall
Sumit Gandhi,
Project Director
ACETECH
“ACETECH has grown not
just in terms of size but also
in terms of quality of brands
participating and the quality
of people visiting the show.
We have been successful
in giving good return on
investment to participating
brands year-over-year and
it can only grow bigger and
better.”
Going Green
The ACETECH exhibition in Mumbai also witnessed The
Global Green Summit 2011 being held on Nov. 5 which was
a one day knowledge forum on green building technologies
and sustainability in infrastructure. The theme for this forum
was “Sustainable Urbanization Planning and Execution”.
Green building, as the need for the hour, was addressed
by Valsa R. Nair Singh, Secretary, Ministry of Environment,
followed by J.R. Tanti, Managing Director, Synefra
Engineering and Construction Ltd., stressing on the
importance of these sustainable concepts in infrastructure
development in the urban concrete jungles of India. In
addition, crucial aspects such as public-private partnership,
roadmap for energy efficiency and sustainable building
materials were discussed by speakers such as J.R Tanti,
Pradeep Nair, Mili Majumdar, Phil Brown, Pranay Vakil, Anil
Kumar Pandial, Akashdeep Jyoti and others. Case studies
were also presented that witnessed participation from
leaders and visionaries of the green building movement.
Dr. P.C Jain, Chairman, Indian Green Building Council,
highlighted IGBC’s initiatives towards providing a green
India and the green practices movement.
The sponsors for The Global Green Summit 2011 were
Panasonic India Pvt. Ltd., Daikin Air Conditioning India Pvt.
Ltd., HNG Glass Float Ltd., K Raheja Corp., Llumar, Enviro
Solutions Pvt. Ltd., Armstrong World Industries India Pvt.
Ltd. and Hyderabad Industries Ltd.
The Final Brick
The exhibition in Mumbai witnessed a participation of over
400 brands and saw a footfall of more than 1.5 lakh visitors
including all top architects, builders and project managers.
Speaking about the growth of the property, Gandhi said:
“ACETECH has grown not just in terms of size but also
in terms of quality of brands participating and the quality
of people visiting the show. We have been successful in
giving good return on investment to participating brands
year-over-year and it can only grow bigger and better.
We realized that the local demand for these construction
and infrastructure products is great and we came up with
ACETECH. We have further nurtured and developed this
exhibition in terms of knowledge forums for the industry
such as the International Lighting Summit and the Global
Green Summit.”