Events | Entertainment | Promotions | MICE | BTL ... - EventFAQs

Industry Watch Destination
4 December 2011, EXPERIENTIAL MARKETING 17
Kerala Tourism aims for
emerging global markets
According to a spokesperson,
the Department of Tourism,
Government of Kerala has
embarked on an aggressive
marketing drive targeting
the emerging global
markets. The campaign,
which falls under the
proposed tourism policy
and is supported by the
travel and trade industry,
began with roadshows in
Sydney and Melbourne.
As per the schedule, the
workshop was held in Oslo
on Nov. 14, followed by
Copenhagen, Helsinki, and
Stockholm over the next
three days. Department
officials made presentations
Sydney dazzles
Dreamtime buyers
On Nov. 16, Sydney
geared itself up to host 72
business events buyers,
as the combined program
of Tourism Australia’s
Dreamtime 2011 event
kicked off in the harbour
city. This year, the event
took place in partnership
with Qantas and Business
Events Sydney. The twoday
program was the first
time that all 72 buyers were
in the same location.
Lyn Lewis-Smith, Acting
CEO, BESydney said:
“We pulled out all the
stops to showcase why
our city hosted incentive
programs that brought over
25,000 delegates to our
shores last financial year.
Companies are attracted
to our city’s ability to make
the impossible possible;
our dynamic business
environment, and Sydney’s
innovative teambuilding
activities. This is exactly
what we showcased to the
Dreamtime group.”
on what made Kerala a
tourism ‘Superbrand’.
In the face of economic
crises in Europe and the
US, Kerala Tourism has
brought about a shift in its
marketing strategy to lend
better focus on emerging
markets such as Australia
and Scandinavian countries.
Rani George, Director
Tourism, Government of
Kerala said: “This is part
of a new drive by the state
government to approach
emerging markets with
concrete short-term and
long-term strategies and
tap their potential.”
India wins two global awards
at WTM 2011 and aims higher
India took centre-stage
at the World Tourism Mart
2011, which took place
in London from Nov. 7 to
Nov. 10, when it won two
global awards for World’s
Leading Destination and
World’s Leading Tourist
Board. While receiving
the awards, Subodh Kant
Sahai, Minister of Tourism,
Government of India said
that India planned to have
another five million tourists
in the next two to three
years, in addition to five
million recorded this year.
He said: “Our aim is to
increase India’s share in
the international tourist
arrivals from the present
0.6 per cent of one billion
travellers to one per cent
by the end of 2016. In
India, the tourism sector
is going to be recognised
as an infrastructure sector.
We need two million hotel
rooms if we are going to
add five million tourists.
The infrastructure will be
developed by the Central
and State governments
on the Private-Public
Partnership model. We have
started late in developing
the tourism industry, but
we are on the job to make
it a success.”
Reports indicate Hong Kong’s exhibition
industry boosts the economy
The latest in a series of
biennial Economic Impact
Study reports on Hong
Kong’s exhibition industry
shows that activities
associated with Hong
Kong’s exhibition industry
contributed HK$35.8 billion
(US$4.6 billion) to the local
economy in 2010 while
generating the equivalent
of 69,150 full-time jobs.
The report, commissioned
by the Hong Kong Exhibition
and Convention Industry
Association (HKECIA),
revealed that the exhibition
industry continues to bring
significant benefits to Hong
Kong’s economy, not only
by contributing substantial
expenditure effects, but
also by providing thousands
of jobs for the exhibition
industry and other service
industries and supporting
sectors.
Daniel Cheung, Chairman,
HKECIA said: “Exhibitions
are important factors
in raising Hong Kong’s
international status. Hong
Kong hosts five of the world’s
largest trade exhibitions
and seven of Asia’s largest
trade exhibitions. Recordbreaking
events like this
reinforce Hong Kong’s
profile as a dynamic place
to do business, creating a
momentum which keeps
Hong Kong high in global
awareness as an ideal
business location.”
West Bengal to launch new projects to woo tourists
West Bengal’s Department
of Tourism is set to launch
a host of projects to woo
tourists to the state and
boost the tourism sector.
As stated in a report in
Business Standard, under
the redevelopment plan,
the West Bengal Tourism
Development Corporation
has already re-launched its
website with a new colour
scheme and a new tagline,
‘Experience the colours of
Bengal’.
The tourism department is
also organising the ‘Digha
Beach Festival’ from Jan.
13 to 16, 2012 that would
facilitate beach sports,
water sports, a sea food
festival, local flea market
on the lines of Goa and
other beach cities. Rajpal
Singh, Minister for Tourism,
Government of West Bengal
said, “Such festivals would
surely boost the tourism
opportunity at Digha and we
are soon to start helicopter
services from Kolkata to
Digha for tourists.” As for
Kolkata, the department
has already floated an
Expression of Interest for
the Kolkata Eye, a proposed
spectacle along the lines of
the London Eye in UK.