Events | Entertainment | Promotions | MICE | BTL ... - EventFAQs

COVER STORY 4 November 2011, EXPERIENTIAL MARKETING 25
Categories and Entry Criteria:
WOW Promotions
1. On-ground promotion of the year for Brand
Awareness
A brand promotion involving engagement with an audience,
allowing an opportunity to know more about the brand or sample
the brand’s product/service.
2. On-ground promotion of the year for Sales Volume
A brand promotion involving engagement with an audience,
allowing an opportunity to purchase/place an order for the brand’s
product/service.
3. Small Budget on-ground promotion of the year
An on-ground brand promotion with the total promotion budget of
Rs. 50,000/- or less in each city/town.
4. Contact Program of the Year
A brand promotion that involves identifying a group of individuals
and creating a promotion / activation within the community of the
target group. E.g. schools, colleges (other institutions), residential
societies, cultural communities or other similar communities.
WOW LIVE
5. Entertainment Event of the year
A live event, with the main aspect of engagement being
entertainment for the audience present at the event.
6. Festival of the Year
A celebration involving activities / events around a central subject
(arts, places, occassions)
7. Lifestyle Property of the year
A live event, with the main aspect of engagement being to
showcase art / creativity.
8. Sports Property of the year
A live event, with the main aspect of engagement being a sport /
sports.
9. Launch Event of the Year
A live event involving the announcement / inauguration /
introduction of a new product / service to a relevant TG.
10. Brand Association with a LIVE Platform
A brand association with a live event property – entertainment
/ lifestyle / sports. This association could be either through
sponsorship, partnership or when a brand uses the event platform
for activations.
WOW MICE
11. Incentive Tour of the year
A program designed for any stakeholder (employee, dealer, trade)
of a company with the objective to incentivise/motivate/recognize.
12. Education Program/tour of the year
A program designed for any stakeholder (employee, dealer, trade)
of a company with the objective to educate/impart knowledge/train.
13. LIVE event of the year
An experience designed for any stakeholder (employee, dealer,
trade) of a company with the objective to celebrate an achievement/
milestone/other momentous occasions.
14. Exhibition Property of the Year
A business-to-business platform that involves the showcase of
various stakeholders (dealers/trade/channel partners) relevant to
a certain organisation/association/industry. The objective of the
event is to showcase as many participants of a certain industry/
association/organization under one platform.
15. Conference / Convention of the year
A business-to-business / knowledge platform that involves
the engagement of various stakeholders relevant to a certain
organization / association / industry.. The objective of the event
is knowledge exchange amongst experts from a select industry /
association / organization under one platform.
WOW Media
16. Televised Property of the Year - Entertainment &
Lifestyle
An event with the central engagement being entertainment or
lifestyle showcase that is then packaged into television content.
17. Televised Property of the Year - Business/
Knowledge
An event with the central engagement being knowledge exchange/
discussion that is then packaged into television content.
18. Advertiser-funded Program of the Year with onground
connect
An advertiser-funded program that amplifies a brand experience.
19. Activation Program of the Year by a Media Brand
with on-ground connect
An activity by a media brand, which involves on-ground
engagement with customers, in an effort to promote the brand or
one of its initiatives.
20. On-ground brand association with a Media Brand
A media activation done in association with a brand, where the
objective is to target the consumer to promote both the associating
brand as well as the media brand. A film may also be treated as a
media brand for this category.
21. Event Property of the year by a Media Brand
An on-ground event by a Media brand, in which the intellectual
property rights for the property is owned by the Media brand.
WOW Others
22. Exhibition Presence of the year
Promotion of a brand through an exhibition platform with multipleparticipants.
Exhibition presence would be needed to be highlighted
where other, competing brands / services are also showcasing
within the same platform.
23. Rural Engagement program of the year
A brand engagement campaign specifically targeted to audiences
in small towns and villages.
24. New Property of the year
An on-ground event / activation that has been created within the
year and is recurring in nature. The event / activation must be an
intellectual property of the creator / conceptualiser.
25. CSR Event/Property of the Year
An event / activation platform created with the objective to promote
/ support or create awareness about a social cause.
26. Integrated Media Campaign of the Year by a Brand
A brand promotion campaign that involves the use of at least two
other mediums along with the on-ground activation/promotion/
event.
27. Brand Experience of the Year (best use of
experiential marketing)
A campaign that exemplifies the use of the experiential marketing
medium in the best manner with the objective of promoting a brand.