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Promo Power
4 December 2011, EXPERIENTIAL MARKETING 08
Road Safe India’s memorial wall pays
tribute to vehicular casualties
Road Safe India, a
public service initiative
by Ice Global, is
a call to increase
public awareness and
participation in the need
for road safety. In connection with this objective, an online
memorial wall was launched to mark the occasion of ‘World
Day of Remembrance for Traffic Victims’ on Nov. 20. On
this wall, Road Safe India paid homage to the memory of
those who lost their lives on the roads.
Pramod Gaikwad, Director, Ice Global said: “Born of a
desire to give back to society, Road Safe India aims to be
an on-going, multi-media, multi-language campaign that
will impact people of all walks of life, across India.”
UEI Global encourages the Indian
youth to ‘Learn to Lead’
UEI Global has announced an initiative
called ‘Learn to Lead’, which aims to
give class 12 students the chance
to proactively seek information on
experiential learning and vocation
opportunities. This pan-India initiative
will reach out to 25,000 schools and
engage 50 lakh students by having
them write out a note on their understanding on why learning
is an important element of being an effective leader.
Manish Khanna, CEO, UEI Global said: “‘Learn to Lead’ is
an attempt to create interest in the 21st century student to
proactively seek information on experiential learning and
how to apply the same to be an effective leader.”
Sunidhi Chauhan partners Western
Union for global campaign
Bollywood singer
Sunidhi Chauhan
partnered with the
Western Union
Company to give 25 disadvantaged teenage girls in Mumbai
an opportunity to sing and dance with India’s finest. This
activity was carried out under the Western Union World Of
Betters initiative, which aligns under the company’s new
worldwide brand platform, ‘Moving Money for Better’. The
event is a series of five celebrity World Of Better acts, being
held across five continents.
Anil Kapur, MD and SVP, Western Union South and South
East Asia said: “Western Union World of Betters focuses on
giving back to the global community to help others have a
better day and a better life.”
Dr. Batra’s commends those who fight
against disease and disability
The sixth edition of Dr. Batra’s
Positive Health Awards was held
at NCPA, Mumbai on Nov. 16.
This initiative recognizes and
awards the heroism of those
who have displayed courage
in the fight against disease
and disability, along with the
doctors who also spend a lifetime serving society.
Dr. Mukesh Batra, Founder and CMD, Dr. Batra’s Positive
Health Clinic said: “Dr. Batra’s Positive Health Awards
salutes people with unyielding grit and unflinching
determination, who have beaten the odds to overcome
seemingly hopeless conditions and given something
commendable back to society in their own way.”
National Geographic and Mexus
Education announces Iken Scientifica
With a commitment to
encourage viewers to
explore the boundaries of
their mind and imagination,
National Geographic Channel has partnered with Mexus
Education to launch Iken Scientifica 2011, India’s largest
science and technology competition for school students.
The competition will seek participation from over 6 lakh
students from class 4 to 9 across 125 schools in the country.
Debarpita Banerjee, VP - Marketing and Communication,
National Geographic Network and Fox International
Channels India said: “Children are the future of any nation
and our new initiative, Iken Scientifica, will encourage them
to leverage their theoretical knowledge and creativity to
break unconventional barriers of innovation.”
Godrej takes hair-care to Delhi’s mallgoers
Godrej Nupur Mehendi
initiated a three-weekend
product promotion activity
which took place across
six malls in Delhi. This
on-ground campaign was implemented by Integrated
Experiential Services (IES). The activity aimed to enhance
women’s knowledge of various herbs in the product and
enable to them to choose options that best suit their needs.
Saumen Roy, Business Head, Madison IES said:
“Currently, the brand competes with both the organized and
unorganized players, which is a big challenge. Something
innovative was required that would catch the consumer’s
attention. 13,000 people were reached through the activity.”
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