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ALSO FEATURED 4 December 2011, EXPERIENTIAL MARKETING 48
Auto expos keep the auto
adrenaline going
By Karan Iyer
The Formula One may have come and gone, but has left
behind auto fanatics with a wanting for more. But there is no
need to fret too much about it since auto expos around the
world are ensuring that the excitement does not die out too
soon. The Los Angeles Auto Show was held in November in
the US around the same time as the Autocar Performance
Show 2011 was held in Mumbai. The North American
International Auto Show or the Detroit Auto Show will be
held in January 2012 more or less along the same time as
the Delhi Auto Expo. Of course, there are many other auto
expos around the world like the 42nd Tokyo Motor Show
2011 to be held in December, the Manila International Auto
Show to be held in March 2012, and the list goes on.
Auto expos are a major one stop shop for the auto
industry. They serve as a platform for brands to launch
new automobiles, market existing line of products, interact
with the end consumer and media, create brand exposure,
understand the competition and trends in the market, and
network with other businesses, among other things. On the
sidelines of the Autocar Performance Show 2011 in Mumbai,
Hormazd Sorabjee, Editor, Autocar India, spoke with ExM
on auto expos and the Delhi Auto Expo. “Auto expos are a
platform for everybody whether it be auto brands, auto part
manufacturers or the end consumer. There is something
for everybody. The Delhi Auto Expo is the biggest show for
the automobile industry and the expectations are that it is
going to be bigger and better this time. Some auto brands
will be conducting global launches of their latest offerings.”
The Autocar Performance Show 2011 wooed Mumbai from
Nov. 17 to 20. The four-day auto show was held at the
MMRDA grounds, Bandra Kurla Complex in Mumbai. The
expo witnessed prominent auto brands showcasing a variety
of models ranging from the mid- and luxury-segments to
eye-catching sports convertibles. From automobile fanatics
checking out the latest car models to potential buyers, the
auto show witnessed visitors of all sorts and none were left
disappointed.
The 7th edition of the Autocar Performance Show
showcased some of the most powerful and exclusive cars
and bikes from around the world. Some of the brands
showcasing their models at the show were Aston Rapide,
WTCC Chevrolet and Rolls Royce, Ferrari, BMW, Audi,
Jaguar, Volkswagen, Ford, Toyota and Nissan, among
others. Kotak Mahindra Prime Ltd., a unit of the Kotak
Mahindra Group, was the presenting partner for the event.