Promo Power 4 December 2011, EXPERIENTIAL MARKETING 08 Road Safe India’s memorial wall pays tribute to vehicular casualties Road Safe India, a public service initiative by Ice Global, is a call to increase public awareness and participation in the need for road safety. In connection with this objective, an online memorial wall was launched to mark the occasion of ‘World Day of Remembrance for Traffic Victims’ on Nov. 20. On this wall, Road Safe India paid homage to the memory of those who lost their lives on the roads. Pramod Gaikwad, Director, Ice Global said: “Born of a desire to give back to society, Road Safe India aims to be an on-going, multi-media, multi-language campaign that will impact people of all walks of life, across India.” UEI Global encourages the Indian youth to ‘Learn to Lead’ UEI Global has announced an initiative called ‘Learn to Lead’, which aims to give class 12 students the chance to proactively seek information on experiential learning and vocation opportunities. This pan-India initiative will reach out to 25,000 schools and engage 50 lakh students by having them write out a note on their understanding on why learning is an important element of being an effective leader. Manish Khanna, CEO, UEI Global said: “‘Learn to Lead’ is an attempt to create interest in the 21st century student to proactively seek information on experiential learning and how to apply the same to be an effective leader.” Sunidhi Chauhan partners Western Union for global campaign Bollywood singer Sunidhi Chauhan partnered with the Western Union Company to give 25 disadvantaged teenage girls in Mumbai an opportunity to sing and dance with India’s finest. This activity was carried out under the Western Union World Of Betters initiative, which aligns under the company’s new worldwide brand platform, ‘Moving Money for Better’. The event is a series of five celebrity World Of Better acts, being held across five continents. Anil Kapur, MD and SVP, Western Union South and South East Asia said: “Western Union World of Betters focuses on giving back to the global community to help others have a better day and a better life.” Dr. Batra’s commends those who fight against disease and disability The sixth edition of Dr. Batra’s Positive Health Awards was held at NCPA, Mumbai on Nov. 16. This initiative recognizes and awards the heroism of those who have displayed courage in the fight against disease and disability, along with the doctors who also spend a lifetime serving society. Dr. Mukesh Batra, Founder and CMD, Dr. Batra’s Positive Health Clinic said: “Dr. Batra’s Positive Health Awards salutes people with unyielding grit and unflinching determination, who have beaten the odds to overcome seemingly hopeless conditions and given something commendable back to society in their own way.” National Geographic and Mexus Education announces Iken Scientifica With a commitment to encourage viewers to explore the boundaries of their mind and imagination, National Geographic Channel has partnered with Mexus Education to launch Iken Scientifica 2011, India’s largest science and technology competition for school students. The competition will seek participation from over 6 lakh students from class 4 to 9 across 125 schools in the country. Debarpita Banerjee, VP - Marketing and Communication, National Geographic Network and Fox International Channels India said: “Children are the future of any nation and our new initiative, Iken Scientifica, will encourage them to leverage their theoretical knowledge and creativity to break unconventional barriers of innovation.” Godrej takes hair-care to Delhi’s mallgoers Godrej Nupur Mehendi initiated a three-weekend product promotion activity which took place across six malls in Delhi. This on-ground campaign was implemented by Integrated Experiential Services (IES). The activity aimed to enhance women’s knowledge of various herbs in the product and enable to them to choose options that best suit their needs. Saumen Roy, Business Head, Madison IES said: “Currently, the brand competes with both the organized and unorganized players, which is a big challenge. Something innovative was required that would catch the consumer’s attention. 13,000 people were reached through the activity.” For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
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