Events | Entertainment | Promotions | MICE | BTL ... - EventFAQs
Events | Entertainment | Promotions | MICE | BTL ... - EventFAQs
Events | Entertainment | Promotions | MICE | BTL ... - EventFAQs
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LIVE<br />
4 December 2011, EXPERIENTIAL MARKETING 11<br />
Tata Photon presents WORME Fest<br />
2011 in association with Vladivar<br />
Conceptualised by<br />
WonderMind, WORME<br />
Fest 2011 is a platform for<br />
independent musicians<br />
across India. The WORME<br />
Festival is being organised at a national level in association<br />
with VH1 and Vladivar. The fest has been initiated to provide<br />
upcoming artists with national exposure and opportunities.<br />
Michael Khanna, Founder and CEO, WonderMind said:<br />
“We endeavour to ensure that WORME Fest 2011 is<br />
planned and executed on the lines of international music<br />
fests. The grand finale will be held in Delhi around the third<br />
week of December. Next year, we plan to invite artists from<br />
other countries of the Indian subcontinent to participate.”<br />
Storm set to break in Coorg in January<br />
2012<br />
Storm, a campout<br />
music festival organised<br />
by LiquidSpace<br />
<strong>Entertainment</strong>, is<br />
scheduled to be held on<br />
Jan. 20 and 21, 2012 in Coorg. Storm is being organised in<br />
association with Karnataka Tourism, MTV Roots, Timescity.<br />
com and Radio One, and will have over 37 artists from<br />
across the globe performing on two different stages.<br />
Lavin Uthappa, MD, LiquidSpace <strong>Entertainment</strong> said: “We<br />
wanted to launch a property that was different and in a<br />
venue that is not the conventional festival/concert venue.<br />
Storm aspires to showcase the natural beauty of Coorg,<br />
the Scotland of India, and encourage responsible tourism<br />
through its initiative against the usage of plastic and drugs.”<br />
Star Movies organises over 200 house<br />
parties<br />
To take star Movies beyond<br />
television, a property titled<br />
‘Star Movies Chillout Nites’<br />
has been initiated. Under<br />
this initiative, Star Movies<br />
organises parties at over<br />
200 homes while a movie premieres on the channel. These<br />
parties are being executed by Fountainhead <strong>Events</strong>.<br />
The first set of parties were held during the screening of<br />
‘A-Team’ in November.<br />
Saurabh Yagnik, GM and Sr. VP- English Channels, Star<br />
India said: “Through contests, we choose over 200 winners<br />
and we will concurrently organise fully loaded house parties<br />
during the movie premier nights at the winners’ homes<br />
while they play host and invite several guests.”<br />
Channel [V] Nokia India Fest 2012 to<br />
be bigger and better in 2012<br />
The youth cultural festival,<br />
Channel [V] Nokia India Fest<br />
2012 - ‘Where heroes are born’, is<br />
conceptualised by Channel [V] and<br />
the entire on-ground activation is<br />
being managed by Seventy EMG.<br />
Post all the rounds of mini fests<br />
and zonals, the finalists will get an opportunity to win a<br />
ticket to the finale show and participate in the competition<br />
taking place in Goa on Feb. 27 and Feb. 28, 2012.<br />
Snehal Shetty, Manager-Project, 70 EMG said: “This year,<br />
students will experience a host of new and bloody cool<br />
events to participate in. We had registered 1,032 colleges<br />
and engaged over 50,000 students last year. This year, we<br />
aim to engage twice the amount of people.”<br />
Pitbull performs live in India<br />
Rapper and singer-songwriter,<br />
Armando Christian Pérez, better<br />
known as Pitbull, performed in<br />
Noida on Dec. 2, Mumbai on<br />
Dec. 3 and Pune on Dec. 4. The<br />
Indian edition of ‘Pitbull Live<br />
In Concert’ was brought to the<br />
country by P3P E Ventures Pvt.<br />
Ltd. and was supported by 3rd Rock <strong>Entertainment</strong>.<br />
Utkarsh Bansal, Director, P3P E Ventures said: “India<br />
is a huge market for international artists and we aim to<br />
capitalize on this by identifying a confluence of musical<br />
styles and bringing world class performers across genres.<br />
An artist like Pitbull puts together elements from all over the<br />
world so it sounds like nothing you’ve ever heard before.”<br />
India’s first ever fashion week for<br />
resort wear debuts in Goa<br />
Showcasing the finest works<br />
of the country’s resort wear<br />
designers, the India Resort<br />
Fashion Week (IRFW) 2011,<br />
India’s first ever fashion week<br />
dedicated to resort wear, is<br />
making its debut at the Grand<br />
Hyatt, Goa from Dec. 7 to 10.<br />
This property is sponsored by<br />
INK Infrastructure in association with YUVA.<br />
Shalini Chuganee, COO, IRFW said: “Associating<br />
with IRFW is a co-beneficial alliance with a brand<br />
building exercise at its optimum. The platform provides<br />
opportunities on a B2B and B2C level, resulting in a brand<br />
equity increase through strategic luxury market alliances.<br />
IRFW is the official platform which will bring Indian resort<br />
wear onto the global fashion map.”<br />
For latest updates on events and on-ground promotions from across India, log on to www.eventfaqs.com
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