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POWER UP A WINNER - Plant Services

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Crisis COrner<br />

Contributing editor<br />

Let’s Get Out of This hOLe<br />

It’s time to prepare for the economy to turn around<br />

Never before have we had an economic downturn<br />

dominated by a 24-hour news cycle. As soon as we see a little<br />

upward movement, somebody throws out another depressing<br />

statistic, trumped-up scandal or sensational tidbit apparently<br />

designed to catch attention and sow fresh fears.<br />

Now pundits are pushing the idea of a depression as the<br />

economy continues spiraling down. What a difference a few<br />

years can make. As little as a year ago, the general mood was,<br />

“Hey, we are the U.S.A., let’s party and spend money on the<br />

latest thing, regardless of need, with or without the cash to pay<br />

for it.” My late father once grabbed my arm from his hospital<br />

bed in the cancer ward and said with tears in his eyes, “Son, the<br />

country will be going through a depression soon and you’ve got<br />

to be ready.” At the time it seemed like an impossibility.<br />

A few years later, major banks, businesses and industries<br />

are on the brink of bankruptcy, mortgage foreclosures are at<br />

all-time highs and crowds of unemployed gather at every job<br />

fair. Yes, all of America now knows that the party is over.<br />

But this economic downturn is showing silver linings that<br />

might mitigate the maintenance crisis. For example, we won’t<br />

see the projected rapid exodus of skilled boomer-aged workers<br />

because would-be retirees now must put in more years to<br />

rebuild their retirement savings. Also, the general public is no<br />

longer so snooty about jobs in the technical and skilled trades.<br />

The federal government is taking the lead by backing numerous<br />

initiatives to attack the enormous deferred maintenance<br />

backlog of our nation’s infrastructure. Companies that have<br />

chosen to avoid performing maintenance are facing more<br />

public scrutiny in the aftermath of the now infamous roof leaks<br />

at Georgia Peanut Corp. that contributed to the deaths of more<br />

than 30 people and generated Congressional hearings.<br />

Now, we have to find a way to reverse the spiral and get out<br />

of this economic hole. Common sense says that training, new<br />

technologies and efficiency programs are part of the pathway<br />

to prosperity. However, we also must deal with the training<br />

paradox: When times are good, companies have the money, but<br />

don’t have time to send people to training sessions. When the<br />

economy is bad, they have the time but no funds to spare.<br />

Replenished with $4.5 billion, the Workforce Investment<br />

Act of 1998 allows locations around the country to gear up<br />

quickly to implement a variety of training projects. These<br />

range from training displaced workers for growth sectors to<br />

youth-development programs, as well as some incumbentworker<br />

training.<br />

This eCONOmic downturn is showiNG<br />

silver liniNGs that might mitigate<br />

the maintenaNCe crisis.<br />

The Department of Commerce has a Workforce Development<br />

executive director to manage the One-Stop or JobLink<br />

centers in each state. Each state is divided into workforce<br />

regions and has a Workforce Advisory Board and executive<br />

director to identify areas of need and to implement solutions<br />

to resolve these challenges. In April and June 2009, Workforce<br />

Investment Funding will be hitting state treasuries to<br />

be dispatched to the regions with approved plans. Numerous<br />

projects around the country will begin this summer and fall.<br />

Those interested in upgrading workforce performance<br />

and garnering professional assistance can take action. Meet<br />

the key people who can help you. Your local, county, region<br />

and state economic development teams are busy working to<br />

establish an environment to grow and maintain the business<br />

community. They are sensitive to incumbent workforce<br />

training and can connect you to new initiatives that retain<br />

and grow workforce skill levels.<br />

Reach out to the continuing education wing of your local<br />

universities, community colleges and private technical<br />

schools. Connect with your state, region and local workforce<br />

development boards to forge a strong relationship with the<br />

executive director. Shared problems can lead to shared solutions.<br />

As you get to know these public officials, provide them<br />

with facility tours and let them see your company’s opportunities<br />

and challenges.<br />

Those who have a plan are rewarded. Perform a workforce<br />

needs analysis to determine your current and future requirements.<br />

Then, construct a workforce development plan with a<br />

strategy geared for retention, recruitment and training.<br />

Companies that get connected, share their challenges and<br />

develop strategies will be the ones that receive maximum internal<br />

and external assistance. They will be ready to emerge<br />

from this downturn with renewed focus and vigor to handle<br />

future growth as economic skies clear.<br />

E-mail Contributing Editor Joel Leonard at joel@skilltv.net.<br />

www.PLANTSERVICES.com APRIL 2009 15

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