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POWER UP A WINNER - Plant Services

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web hunter<br />

russ Kratowicz, P.E., CMRP<br />

Barter If You Don’t Have Cash<br />

A time-honored way to get what you need despite budget cuts<br />

Most manufacturing plants already have put their<br />

corporate spendthrifts on short leashes. When economic<br />

pessimism rules the day, maintenance spending has a nasty<br />

way of dropping to zero while the need for tools and parts<br />

continues on, heedless of the economic punditry on the telly.<br />

For centuries, mankind has exchanged goods and services<br />

in the absence of cash, credit, banks and the other institutions<br />

we now think are so necessary in the real world. We’ve<br />

lost our ability to haggle in an uncertain, unstructured<br />

marketplace. That uncertainty becomes the launching point<br />

The value applied to sometHIng used<br />

for barter can sHIft an econoMIC<br />

burden to one party or the other.<br />

for this opportunity to root around in the chaos we call the<br />

Internet in search of some credible, practical, zero-cost,<br />

noncommercial, registration-free resources that can shed<br />

some light on barter and trade for the industrial world.<br />

Remember, we search the Web so you don’t have to.<br />

Getting started<br />

Cashless transaction have three main variants and quite a<br />

few benefits accrue to a company from using them. So says<br />

Nigel M. Healey in his article titled “Why is corporate barter”<br />

Pay a visit to http://findarticles.com, where you’ll see<br />

“Find Articles in:” and select “Business.” Browse the publications<br />

in alphabetical order, and you should select the letter B<br />

to zero in on a publication called Business Economics. Scroll<br />

to the lower part of the page, click on April 1996, and read<br />

this eight-page article (including three pages of footnotes<br />

and references) to learn about the variants, the benefits<br />

derived from engaging in industrial barter and an analysis<br />

of the domestic barter industry. The article examines a selection<br />

of barter-related material published since 1974.<br />

Case stuDIes<br />

The typical warehouse holds much excess unsold inventory,<br />

each item of which represents cash that should be deployed<br />

in far more productive ways. Companies that have found<br />

themselves in this situation include MTD Products Inc.,<br />

AT&T, Konica U.S.A. and Heineken U.S.A. Inc. It was a barter<br />

arrangement that helped each of these companies liquidate<br />

inventory. Maybe you could ease your budget crunch by doing<br />

the same thing. All that’s needed to get moving might be some<br />

case studies, in which case you should open your book to www.<br />

industryweek.com and access the drop-down menu at the top<br />

right corner under the word magazine. The past issue you want<br />

is dated May 18, 1998, and the article you want is titled “Corporate<br />

Barter: Out Of the Dark” In it, Karen M. Kroll shows<br />

you how these companies disposed of lawn mowers, sunglasses,<br />

handheld consumer products and, amazingly, office space.<br />

Now, you can go forth and be the financial hero of the moment.<br />

Money source<br />

In the beginning, there was barter. The ancients had unmet<br />

needs, but no way to print greenbacks. They had no choice<br />

but to use other items as a medium of exchange. Ultimately,<br />

beads and trinkets were abandoned in favor of coins. That<br />

scenario appears to be a point of contention between Nick<br />

Szabo and Mencius Moldbug, a pair of bloggers, the former<br />

at George Washington University and the latter being a<br />

pseudonym. When you have enough time on your hands,<br />

get a sense of the give and take between the two by reading<br />

Szabo’s “Logical emergence of money from barter,”<br />

and the subsequent online debate at http://unenumerated.<br />

blogspot.com. Scroll down to the archives in the right-hand<br />

column and select the March 2008 issue. When that loads,<br />

drop down to the March 5 entry (they’re listed in reverse<br />

chronological order) and click on “Links to this post” found<br />

just below the last line of the posting. That will get you the<br />

original essay and the comments from both parties.<br />

EverYBoDY’s doin’ it<br />

If your company isn’t investigating the barter concept, you<br />

folks might be missing out on something good. But, don’t<br />

take my word for it. The skeptics out there in readerland<br />

might have an interest in the next Web site. It presents the<br />

basic idea of how barter exchanges operate and highlights<br />

their dollar volume trends. Toss your mouse at http://news.<br />

thomasnet.com and enter the word “bartering” in the search<br />

feature at the upper right corner. You’ll want to select the<br />

article titled “Small Biz Owners Revisiting Age-old Tradition:<br />

Bartering,” by Jorina Fontelera. It’s a link-rich page that<br />

will take you many interesting places.<br />

42 APRIL 2009 www.PLANTSERVICES.com

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