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2011 Annual Report - TOM Group

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4<br />

FINANCIAL HIGHLIGHTS<br />

For the year ended 31 December<br />

<strong>2011</strong> 2010 2009 2008 2007<br />

In HKD Thousands (As restated)^ (As restated)^^<br />

Results<br />

Revenue<br />

Internet 727,452 1,031,963 1,062,447 1,066,690 1,085,460<br />

E-Commerce – 1,834 2 – –<br />

Publishing 1,051,584 947,492 867,315 1,011,734 947,544<br />

Outdoor Media 331,112 275,348 353,447 464,722 440,178<br />

Television & Entertainment 216,212 207,590 152,542 184,887 209,433<br />

2,326,360 2,464,227 2,435,753 2,728,033 2,682,615<br />

Operating (loss)/profit # (458,578) (93,001) 24,514 (1,367,755) (231,651)<br />

Loss attributable to equity<br />

holders of the Company (498,270) (167,952) (60,511) (1,394,429) (331,105)<br />

Financial Position<br />

Total assets 4,732,054 5,140,262 5,241,384 5,878,715 8,768,438<br />

Total liabilities 3,276,280 3,268,351 3,205,508 3,616,401 5,270,052<br />

Total equity 1,455,774 1,871,911 2,035,876 2,262,314 3,498,386<br />

#<br />

Operating (loss)/profit refers to (loss)/profit before finance costs and taxation.<br />

^<br />

In 2010, the <strong>Group</strong> had reorganised the business segments such that merchandise sales generated through internetbased<br />

marketplace have been recorded in the E-Commerce <strong>Group</strong> such that the consolidated financial data for 2009<br />

had been restated accordingly.<br />

^^<br />

In 2008, the <strong>Group</strong> had aligned the accounting policy such that the consolidated financial data for 2007 had been<br />

restated accordingly.<br />

<strong>TOM</strong> <strong>Group</strong> Limited

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