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2011 Annual Report - TOM Group

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NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS<br />

4 Segment information (Continued)<br />

The <strong>Group</strong> has five reportable operating segments:<br />

• Internet <strong>Group</strong> – provision of wireless internet services, online advertising, commercial<br />

enterprise solutions and internet access services.<br />

• E-Commerce <strong>Group</strong> – merchandise sales through internet-based marketplace.<br />

• Publishing <strong>Group</strong> – magazine and book circulation, sales of publication advertising and other<br />

related products.<br />

• Outdoor Media <strong>Group</strong> – advertising sales of outdoor media assets and provision of outdoor<br />

media services.<br />

• Television and Entertainment <strong>Group</strong> – advertising sales in relation to satellite television<br />

channel operations, production of broadcasting programmes and provision of media sales,<br />

event production and marketing services.<br />

Sales between segments are carried out at arm’s length.<br />

<strong>Annual</strong> <strong>Report</strong> <strong>2011</strong><br />

75

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