DIGITAL MARKETING HUB v2.0 - AdExchanger

Digital Marketing Hub v2.0
BMO Capital Markets
Exhibit 83. Selected Private Company Profiles (continued)
Company Company Snapshot Financial Sponsors Include: Headquarters
Square allows merchants to accept credit card payments through mobile phones using an
attachment to swipe a credit card. Square's platform currently works with iPhone, iPad, and
Android. Most major credit companies accept the service and Square charges a 2.75% fee with
every transaction. The system is targeted to small businesses as an alternative to traditional credit
card payment systems.
• Kleiner Perkins Caulfield & Byers
• Tiger Global Management
San Francisco, CA
StrikeAd is a mobile advertising company. StrikeAd's platform allows media buyers and planners
to create dynamic campaigns across multiple Supply Side Platforms, Ad Networks, operators and
territories. Products include StrikeAd Fusion (mobile DSP) and StrikeAd Engage (mobile campaign
management).
• eValue Venture Capital
London, UK/ New York,
NY
StrongMail is a engagement marketing platform. Products include Message Studio (email
marketing solution), StrongMail Lifecycle Marketing (automated event-triggered email marketing),
StrongMail On-Demand (turnkey on-demand marketing solution), StrongDelivery Tools (campaign
delivery and tracking management), StrongMail Influencer (word-of-mouth and referral marketing
solution), StrongMail Social Direct (social media publishing), and StrongMail Social Notes (social
sharing tool).
• Sequoia Capital
• Evercore Ventures
• Globespan Capital Partners
• DAG Ventures
Redwood City, CA
SymphonyIRI Group provides solutions and services for driving revenue and profit in C PG, retail
and healthcare companies. SymphonyIRI offers two families of solutions: Core IRI solutions for
market measurement and Symphony Advantage solutions for enabling new growth opportunities
in marketing, sales, shopper marketing, and category management. SymphonyIRI solutions
combine content, analytics, and technology.
• New Mountain Capital
Chicago, Il
Syncapse is a social media management company. The Syncapse platform is tailored for large
enterprises. Products and services include the Syncapse Analytics Suite, social marketing reports
and SocialSYNC (data and content management).
• ABS Capital Partners
• BDC
Toronto, Canada
Tapad operates a real-time advertising platform for smartphones and smart TVs. Tapad combines
audience intelligence and cross-device targeting, enabling advertisers to reach consumers no matter
what device they are using.
• Metamorphic Ventures
• Avalon Ventures
• Quotidian Ventures
• Angel investors
New York, NY
Tap me is a mobile game advertising developer. Tap me integrates within a mobile game,
advertisements and coupons or rewards that users can win. Players are able to save the coupons to
a dashboard, or share them with friends over social networks if they don't want to use them.
• Hyde Park Angels
• i2A Fund
• David C ohen
Chicago, Il
TargetSpot is a digital audio advertising network. Advertisers work with TargetSpot or use its selfservice
platform to create campaigns delivering audio, display and pre-roll video advertising
across online properties. TargetSpot has 80 distribution partners, including CBS Radio, AOL,
Entercom, Live 365, Yahoo! Music, and MySpace Music. TargetSpot provides targeting by
demographics, listening preferences, and geography down to zip code level as well as real time
reporting and analytics.
• Bain Capital Ventures
• CBS Radio (CBS)
• Milestone Venture Partners
• Union Square Ventures
New York, NY
Taykey performs semantic analysis across the web in real-time, to find out what's trending for an
advertiser's demographics at any given moment, and automatically delivers ads on the appropriate
social media and display ad networks.
• Sequoia Capital
• Softbank Capital
• CP Lantern
Tel Aviv, Israel/
New York, NY
TellApart is an audience retargeting company. Based on TellApart's data platform, the company
targets the products that the consumer has shown the most engagement with. Products include
TellApart Data Platform and TellApart Transac tional Retargeting.
• Greylock Partners
• Bain Capital Ventures
Burlingame, CA
TRA’s Media TRAnalytics platform matches household TV tuning data with consumer purchase
data, helping clients to find the program audience that buys the advertised products. Other
Products include Custom Analytics and TV HealthRatings (audience targeting for pharmaceutical
industry).
• Intel Capital (INTC)
• WPP (WPP-LN)
• Arbitro n (ARB)
New York, NY
The Trade Desk is a buying platform for digital media. Products include The DESK (DSP for search,
email, social, video and display) and The ADSERVER (data management, tracking and reporting).
• Founder Collective
• IA Ventures
• W ider Wake Networks
Ventura, CA
TRAFFIQ is an end-to-end self-service digital media planning and buying platform. Products
include TRAFFIQ Search Desk (SEM), TRAFFIQ Trading Desk (exchange), and Insight Engine
(analytics). TRAFFIQ's media budget optimization business was recently spun off into its own
company called Rare Crowds.
• Court Square Ventures
• Grotech Ventures
• GSA Venture Partners
New York, NY
Source: Company websites and trade press reports
A member of BMO
Financial Group
104
June 7, 2012