DIGITAL MARKETING HUB v2.0 - AdExchanger
DIGITAL MARKETING HUB v2.0 - AdExchanger
DIGITAL MARKETING HUB v2.0 - AdExchanger
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Digital Marketing Hub <strong>v2.0</strong><br />
BMO Capital Markets<br />
Exhibit 73. Selected Private Company Profiles (continued)<br />
Company Company Snapshot Financial Sponsors Include: Headquarters<br />
Bizo is used by marketers to reach and engage business professionals online through retargeting.<br />
Bizo targets the business audience around the world, including more than 80 percent of the US<br />
business population. Products include Bizo Audience Marketing Platform (display ad targeting,<br />
social media measurement, analytics) and Business Audience Exchange (RTB premium exchange).<br />
• Ascent Ventures<br />
• Bessemer Venture Partners<br />
• Venrock<br />
• Vulcan Capital<br />
San Francisco, CA<br />
blackarrow provides addressable TV advertising technology for network programmers and content<br />
distributors. The blackarrow Advanced Advertising Solution is focused on enabling advertisers to<br />
connect with audiences wherever they are watching. Products include blackarrow Sales Suite (ad<br />
sales operation) and blackarrow Decision Suite (campaign execution).<br />
• Cisco (CSCO)/NDS (NDS.LN)<br />
• Comcast Ventures (CMCSA)<br />
• Intel Capital (INTL)<br />
• Mayfield Fund<br />
• Motorola (GOOG)<br />
• Polaris Venture Partners<br />
• Time Warner Cable (TWC)<br />
San Jose, CA<br />
BLiNQ Media delivers media and technology solutions to companies advertising in social<br />
networks using media management technology, performance-based pricing and quantitative<br />
analysis. Products include Blinq Ad Manager (BAM) and BAM Facebook ad campaign<br />
management engine.<br />
• Not available<br />
New York, NY<br />
BlueCava provides technology that identifies and profiles the devices used by consumers to<br />
increase online advertising effectiveness, reduce fraud risk, and improve customer satisfaction.<br />
BlueCava can help marketers with ad targeting, eliminate click fraud, tie devices to one another<br />
and help with the householding of devices, which means understanding what diverse sets of<br />
devices are related within a given household.<br />
• S3 Ventures<br />
• Mark Cuban<br />
• Tim Headington<br />
Irvine, CA<br />
Bluefin Labs is a social TV analytics company. The company allows clients to tap into data that<br />
links social media commentary (mainly through Twitter but also Facebook) to the shows and<br />
commercials they watch on TV. Bluefin Signals is the analytics platform that runs Bluefin Solutions<br />
for Networks, Bluefin Solutions for Brands and Bluefin Solutions for Agencies.<br />
• Redpoint Ventures<br />
• Lerer Ventures<br />
• SoftBank Capital<br />
• Time Warner Investments (TWX)<br />
Cambridge, MA<br />
BlueKai is a data exchange and DMP operator. The exchange offers access to data available to<br />
target audiences at any stage of the purchase funnel. Products include BlueKai Data Exchange<br />
(data exchange) and BlueKai Registry (consumer privacy management). BlueKai partnered with<br />
VivaKi Nerve Center in May 2011 to create Audience Insights a new DMP that provides scale and<br />
data aggregation with less complexity.<br />
• GGV Capital<br />
• Battery Ventures<br />
• Redpoint Ventures<br />
Bellevue, WA<br />
blurbIQ turns video commercials into interactive "games" that increase viewer engagement, video<br />
completion rates, and ad retention. The interactive video units are distributed as pre-roll, in banner,<br />
mobile, tablet, and social media advertising units. Products include blurbIQ Interactive Video<br />
Units (for advertisers) and blurbIQ Interactive Video Advertising Platform (for publishers).<br />
• Not available<br />
Garden Grove, CA<br />
Brand.net is an ad network focused exclusively on brand advertising across hundreds of premium<br />
publishers. Products include Media Futures Platform (buying platform), SafeScreen (brand safety),<br />
SalesLink (offline sales measurement), ActivityLink (online engagement measurement) and<br />
Attitudinal (brand awareness measurement).<br />
• Interwest Partners<br />
• Norwest Venture Partners<br />
San Mateo, CA<br />
BrightRoll is an online video advertising services provider. The company offers In-Stream (pre-roll<br />
with companion banner and interactive pre-roll), In-Banner (click to play, mouse over to play and<br />
auto preview) and Marquee (standard, custom and multi-play) ads. Products include BRIQ (ad<br />
buying platform), BrightRoll Exchange (BRX) (video exchange), Targeting (behavioral, contextual,<br />
demographic, geographic) and BrightRoll Optimization Engine.<br />
• Trident Capital<br />
• True Ventures<br />
• Adams Street Partners<br />
• Scale Venture Partners<br />
• Comerica Bank (CMA)<br />
San Francisco, CA<br />
Burst Media provides products and services to web publishers that help them attract and meet the<br />
needs of advertisers. Products include adConducter (ad network management and optimization<br />
technology), adConducter Inventory Exchange (ad exchange) and BDirect (performance<br />
advertising).<br />
• Summit Partners<br />
Burlington, MA<br />
Buzzlogic is an digital media platform that improves brand metrics and ROI through its media<br />
index and analytics platform. Products include, Buzzlogic ad targeting platform and Spectrum<br />
(emotive based advertising).<br />
• Bridgescale Partners<br />
• Adams Capital Management<br />
San Francisco, CA<br />
Source: Company websites and trade press reports<br />
A member of BMO<br />
Financial Group<br />
94<br />
June 7, 2012
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