DIGITAL MARKETING HUB v2.0 - AdExchanger
DIGITAL MARKETING HUB v2.0 - AdExchanger
DIGITAL MARKETING HUB v2.0 - AdExchanger
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Digital Marketing Hub <strong>v2.0</strong><br />
BMO Capital Markets<br />
Exhibit 68. Selected Public Company Profiles (continued)<br />
Company<br />
Company Description and Key Digital Marketing Hub Brands/Services/Units<br />
Facilitate Digital creates digital advertising and direct marketing solutions for agencies and marketers. Products include Symphony<br />
(digital workflow and trading platform for agencies), Facilitate for Agencies (3rd party ad serving), Facilitate Search (search marketing<br />
optimization), Fusion (media ROI optimization) and Data Intelligence (analytics).<br />
The GfK Group is a market research company. Products include AD CHALLENGER (ad campaign pre-testing),<br />
AD*VANTAGE/Multimedia (communications pre-testing), AFECTS (measure link between communications and consumer demand)<br />
and Advertising Tracking System (campaign measurement).<br />
Groupon developed the daily deal model for small businesses and has evolved to offer national promotions and loyalty services.<br />
Groupon initially had offered deals for services only but has recently launched deals for goods and getaways (in conjunction with<br />
Expedia) and live events (in conjunction with Live Nation). The social power of the coupons allows for deep discounts of often 50% or<br />
more; Groupon then shares the revenue from the coupons with the merchants. Groupon is currently testing a mobile payment offering<br />
that provides merchants with an iPod Touch and card reader as part of the service.<br />
Havas is the seventh largest agency holding company in the world. Havas Media is the global media division which includes MPG<br />
(media communications), Havas Digital, Havas Sports and Entertainment and Arena Media (tailor-made communications network).<br />
Havas also has an equity stake in Adnetik (digital trading network and agency). Havas also owns several integrated agencies including<br />
Euro and Arnold.<br />
Ipsos is a global market research company. Its products and services include Ipsos/MORI (market research), Loyalty (consumer<br />
relationship building), ASI (advertising research), MediaCT (media, content and technology research), Public Affairs (social research),<br />
and Ipsos Observer (survey management).<br />
Rated MARKET PERFORM by Keith Bachman, $48 target. Infosys is a global technology services company providing companies with<br />
consulting, IT, engineering and outsourcing services. In April, Infosys and Fabric (a WPP company) co-created BrandEdge, a cloudbased<br />
digital marketing platform for agency selection and briefing, creation and management of digital properties, coordination with<br />
multiple partners, and campaign execution. Infosys' other IP marketing products and services include Digital Media Enterprise, Infosys<br />
Social Edge (social analytics solution), and Flypp (application marketplace).<br />
Jive is a social business software provider; its Engage Platform integrates social networking tools so companies can engage their<br />
employees and customers while monitoring their brand on social media.<br />
LivePerson provides solutions to corporations for real-time online customer assistance in chat, voice/click-to-call and email. Products<br />
include LP Chat (website, social media, mobile), LP Voice (connection between website and voice platform), LP Expert Platform (live<br />
chat with experts), LP Marketer (real-time data-driven targeting solution) and LP Insights (analytics).<br />
Local.com is an online local media company enabling brick-and-mortar businesses to connect with online customers using a variety of<br />
digital marketing products. The company distributes daily deals via Spreebird.com, rich media ads via Rovion.com, and real-time<br />
product inventory information from more than 50,000 retailers nationwide via Krillion.com.<br />
MasterCard is a global payments and technology company. Its IP marketing related operations include its Advisors Merchant solutions,<br />
which offer marketing analytics to clients, and the company has also been working with several major ad agencies to help them better<br />
understand consumer spending patterns to better optimize advertising.<br />
Millennial Media is a mobile advertising and data platform that helps developers and mobile website publishers maximize advertising<br />
revenue, drive app downloads and gain insights about users. Products and services include mMedia (turn-key self-service mobile ad<br />
solution), MYDAS (mobile ad technology platform), and mmDev (developer portal).<br />
Rated MARKET PERFORM by Jeff Logsdon, $21 target. News Corporation is a diversified media company. News Corp Digital Media<br />
Group oversees the company's digital media operations including IGN, AmericanIdol.com, AskMen.com, FoxSports.com, Scout.com<br />
and Fox New Digital Network. The company also owned the social network MySpace from 2006 to 2011. News Corp also owns one<br />
third of Hulu, on ad-supported online video platform.<br />
Neustar provides technology and directory services. In November 2011, Neustar purchased TARGUSinfo, which offers real-time, on<br />
demand information service provider, including analytics and customer insights. In 2010, the company acquired Quova for audience<br />
targeting solutions and rebranded as Neustar IP Intelligence.<br />
Ticker<br />
Market Cap<br />
Headquarters<br />
FAC-AU<br />
$17<br />
Sydney, Australia<br />
GFK-XE<br />
$1,729<br />
Nuremburg, Germany<br />
GRPN<br />
$6,724<br />
Chicago, IL<br />
HAV-FR<br />
$2,180<br />
Paris, France<br />
IPS-FR<br />
$1,422<br />
Paris, France<br />
INFY<br />
$25,141<br />
Bangalore, India<br />
JIVE<br />
$1,008<br />
Palo Alto, CA<br />
LPSN<br />
$1,014<br />
New York, NY<br />
LOCM<br />
$51<br />
Irvine, CA<br />
MA<br />
$50,721<br />
Purchase, NY<br />
MM<br />
$978<br />
Baltimore/New York<br />
NWSA<br />
$31,845<br />
New York, NY<br />
NSR<br />
$2,133<br />
Sterling, VA<br />
Rated MARKET PERFORM by Karl Keirstead, $30 target. Oracle is an enterprise software company that provides database and<br />
middleware software, applications software, and hardware systems. Oracle's IP marketing related products include Oracle Marketing<br />
Analytics (marketing planning, campaign performance, customer insights) and Siebel Enterprise Marketing Suite (email marketing,<br />
analytics, web marketing, event management, loyalty management, event management, marketing resource management). In May<br />
2011, Oracle acquired Vitrue, a social marketing platform. The Vitrue Social Relationship Management (SRM) platform includes Vitrue<br />
Publisher (social media publishing), Vitrue Tabs (Facebook fan-page templates), Vitrue Shop (e-commerce solutions) and Vitrue<br />
Analytics (social media analytics).<br />
ORCL<br />
$136,218<br />
Redwood City, CA<br />
Source: Company websites and trade press reports<br />
A member of BMO<br />
Financial Group<br />
89<br />
June 7, 2012
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